But one day we got together and had a nice, fancy, appetizing label printed, and we didn't economize on the gilt--a picture of a steer so fat that he looked as if he'd break his legs if they weren't shored up pretty quick with props, and with blue ribbons tied to his horns. We labeled it "Blue Ribbon Beef--For Fancy Family Trade," and charged an extra ten cents a dozen for the cans on which that special label was pasted. Of course, people just naturally wanted it. There's nothing helps convince some men that a thing has merit like a little gold on the label. And it's pretty safe to bet that if a fellow needs a six or seven-syllabled word to describe his profession, he's a corn doctor when you come to look him up in the dictionary. And then you'll generally find him in the back part of the book where they tuck away the doubtful words. But that isn't what I started out to say. I want to tell you that I was very, very glad to learn from your letter that you had been promoted to the billing desk. I have felt all along that when you got a little of the nonsense tried out of you there would be a residue of common-sense, and I am glad to have your boss back up my judgment. There's two things you just naturally don't expect from human nature--that the widow's tombstone estimate of the departed, on which she is trying to convince the neighbors against their better judgment that he went to Heaven, and the father's estimate of the son, on which he is trying to pass him along into a good salary, will be conservative. I had that driven into my mind and spiked down when I hired the widow's son a few years ago. His name was Clarence--Clarence St. Clair Hicks--and his father used to keep books for me when he wasn't picking the winners at Washington Park or figuring out the batting averages of the Chicagos. He was one of those quick men who always have their books posted up half an hour before closing time for three weeks of the month, and spend the evenings of the fourth hunting up the eight cents that they are out on the trial balance. When he died his wife found that his life insurance had lapsed the month before, and so she brought Clarence down to the office and asked me to give him a job. Clarence wasn't exactly a pretty boy; in fact, he looked to me like another of his father's bad breaks; but his mother seemed to think a heap of him. I learned that he would have held the belt in his Sunday-school for long-distance verse-reciting if the mother of one of the other boys hadn't fixed the superintendent, and that it had taken a general conspiracy of the teachers in his day-school to keep him from walking off with the good-conduct medal. I couldn't just reconcile those statements with Clarence's face, but I accepted him at par and had him passed along to the head errand boy. His mother cried a little when she saw him marched off, and asked me to see that he was treated kindly and wasn't bullied by the bigger boys, because he had been "raised a pet."