Literature in the Making, by Some of Its Makers — John Shaqi
Literature in the Making, by Some of Its Makers
History
Literature in the Making, by Some of Its Makers
American literature -- History and criticism; Authors, American
It is the voice of Mr. Harry Leon Wilson, author of _Bunker Bean_,
_Ruggles of Red Gap_, and many another popular novel, and co-author with
Mr. Booth Tarkington of several successful plays. Mr. Wilson believes
that the dullness and insincerity of our novels are due to the taste of
most of their readers--that is, to the taste of the women.
I asked Mr. Wilson what, in his opinion, was the influence most harmful
to the development of literature in America.
"I know little about literature," Mr. Wilson replied, "but if you mean
the novel, I should say the intense satisfaction with it as it is, of
the maker, the seller, and the buyer. And to trace this baneful
satisfaction to its source, I should say it lies in the lack of a
cultivated taste in our women readers of fiction.
"Publishers are agreed, I believe, that women buy the great bulk of
their output. The current novel is as deliberately planned to please the
woman buyer as is any other bit of trade goods. The publisher knows what
she wants to read, the writer finds out from the publisher, and you can
see the result in the advertisements--and the writer's royalty
statements.
"'We want,' says the publisher, 'a stunning girl for the cover and a
corking good love interest to catch the women.' (Publishers do talk that
way when they have safely locked themselves in their low dens.)
"This love interest is always said to be wholesome and sweet. I don't
know. Certainly it is sweet enough. In the trade novel it's as if you
took a segment of rich layer cake, the chocolate-and-jelly kind, poured
over it a half-pint of nice thick molasses, and then, just to make sure,
sprinkled this abundantly with fine sugar.
"Anyway, that's what the publisher has found--and he has the best means
of knowing--that the American woman will buy year in and year out. And
you can't blame him for printing it. A publisher with ideals of his own
couldn't last any longer than a grocer with ideals of his own, or a
clergyman.
"And least of all can you blame the author for writing this slush,
because nine times out of ten he doesn't know any better. How should he,
with no one to tell him?
"And that," said Mr. Wilson, "is another evil almost as great in its
influence as the undeveloped taste of our women readers. I mean our lack
of authoritative criticism. Now we really do get a good novel once in a
blue moon, but one who has been made wary by the mass of trade novels
would never suspect it from reading our book reviews. The good novel, it
is true, is praised heartily, but then so are all the bad novels--and
how is one to tell?
"At least eighty-five per cent. of our book reviews are mere amiable,
perfunctory echoes of the enthusiastic 'canned' review which the
publisher obligingly prints on the paper jacket of his best seller. I
sometimes suspect this task is allotted to a member of the staff who is
known to be 'fond of reading.'
Public-domain text, read in full here on John Shaqi.
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