Gordon laughed with thorough enjoyment. "On the contrary," he said, "I
find all the good reports I've had on you being borne out. You've got
the right idea on these things, or, at least, you've got the same
ideas that I have, which with most people means the same thing. No,
I'm glad to say that these schemes of mine are all straight as a
string. On the mining deal, of course there'll be inflation, and the
usual amount of legitimate stock market manipulation, and also, too,
you can't make an omelette without breaking some eggs, and some of the
general public will undoubtedly suffer, as they always do, for being
fools enough to speculate. But in a general way, the proposition's
perfectly legitimate, and I think without further discussion on that
point we'll agree that you're the man I'm looking for. Now there are
two other things I want to get straightened out. First, this
advertising scheme. Is it feasible? Can it be successfully carried
out?"
Doyle thought a moment only. His active brain had been busied with so
many projects, real and imaginary, in his brief span of life, that it
was hard very greatly to surprise him. He nodded assent.
"Why, sure," he rejoined succinctly, "it can be done, all right, but,
if we do it the way it ought to be done, it's going to cost you money;
a whole lot of money."
Gordon looked his approval. "Yes," he answered, "I know it, and of
course I shouldn't think of going into it at all if I wasn't ready to
foot the bills. I'm in condition, however, financially, to meet almost
any expense within the bounds of reason. So much for that. Now here's
the final consideration. We've agreed that you're the man for your end
of this thing, and we've agreed that with the right man to run it, the
advertising campaign can be carried on to advantage. Now, how about
the man who's to be advertised. Are there any reasons why I won't go
down with the public? If there are, now's the time to tell me about
them, instead of later. Go ahead, now; pick me to pieces; I give you
leave."
Doyle shook his head in decided negative. "You needn't worry a minute
over that," he answered positively, "you've got every card in the
pack. All we've got to do is to play 'em right. First, you see, you're
from the swell end of town, and that helps to start with. Some people
it might discourage. You know some folk that get their ideas mostly
from books really believe that the rank and file want one of their own
kind to lead 'em. That's the worst rot going. The common people get
jealous when they see one of their own getting ahead too fast. 'That
fellow,' they say, 'he's no good. Why, he used to live on the same
street as me.' And a poor man's got nothing against a rich man that
treats him half way decent. He envies him, of course, but he doesn't
hate him; and a man like you, if he goes at it right, can get the kind
of following he wants quicker and better than the man that's been
raised right up among the gang. I know that for a fact.
Public-domain text, read in full here on John Shaqi.
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