Inscriptions -- England -- London; London (England) -- Antiquities; Signs and signboards
UNTIL the early part of the eighteenth century, when the plan of
numbering came into vogue, not only inns and taverns, but shops and
other houses, were distinguished by signs. The wholesale traders,
indeed, were as a rule sufficiently well known not to require this
distinctive mark. In the ‘Little London Directory’ for the year
1677--the oldest printed list of the kind--hardly any of the merchants
have signs. The reverse is the case with the bankers, who, as
‘goldsmiths that keep running cashes,’ had then hardly emerged from
the shopkeeper class. Nevertheless, signs were exceedingly common; on
the rebuilding of the city, immediately after the Great Fire, many of
them, instead of being painted and hung out--though this continued to
be the more usual method--were carved in stone and built into the plain
brick fronts of the new houses, generally above or below a first-floor
window. In some cases also, the name of a court or alley was thus
indicated--a useful method when a large number of the population could
neither read nor write. It is curious that signs of a very similar
description were used by the Romans; for instance, the well-known
terra-cotta bas-relief of two men carrying an amphora, and a figure
of a goat, both found at Pompeii; the former almost identical in
design with our conventional representation of the Two Brewers. These,
however, were cast in a mould which was probably used again and again.
They therefore, perhaps, indicated a trade rather than a particular
house; like our modern pawnbrokers’, tobacconists’, and gold-beaters’
signs. I shall presently call attention to a London seventeenth-century
sign repeated in the same way.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account