If not, go back and read that over a second time. It's worth it. I wrote it for you to read. You, do you hear me? You! If you want to know the secret of this man's success, of the success of hundreds of other men just like him, if you want to make his success your success, you must first learn the rule. What is this rule? you may ask. Go ahead and ask it. Very well, since you ask. It is a rule which has kept J.P. Morgan what he is. It is a rule which gives John D. Rockefeller the right to be known as the Baptist man alive. It is a rule which is responsible for the continued existence of every successful man of today. And now I am going to tell it to you. You, the you that you know, the real you, are going to learn the secret. Can you bear it? Here it is: You can't win if you breathe under water. Read that again. Read it backward. It may sound simple to you now. You may say to yourself, "What do you take me for, a baby boy?" Well, you paid good money for this book, didn't you? LV THE CATALOGUE SCHOOL Without wishing in the least to detract from the praise due to Sinclair Lewis for the remarkable accuracy with which he reports details in his "Main Street," it is interesting to speculate on how other books might have read had their authors had Mr. Lewis's flair for minutiae and their publishers enough paper to print the result. For instance, Carol Kennicott, the heroine, whenever she is overtaken by an emotional scene, is given to looking out at the nearest window to hide her feelings, whereupon the author goes to great lengths to describe just exactly what came within her range of vision. Nothing escapes him, even to shreds of excelsior lying on the ground in back of Howland & Gould's grocery store. * * * * * Let us suppose that Harriet Beecher Stowe had been endowed with Mr. Lewis's gift for reporting and had indulged herself in it to the extent of the following in "Uncle Tom's Cabin:"