Sammy's mind was still off on the strategies for keeping Lester and Perry at bay, though. Sure, a six-month obsolescence curve would do it. Or they could just charge money for the DiaBs now that people were starting to understand what they were for. Hell, they could just make the most compelling stuff for a DiaB to print and maybe that would be enough. Hackelberg tapped the tip of his cane once, sharply. Sammy came back to the conversation. "So that's settled. Filing suit today. We're going to do a discovery on them that'll split them open from asshole to throat. No more of this chickenshit police stuff -- we're going to figure out every source of income these bastards have, we're going to take away their computers, we're going down to their ISPs and getting their emails and instant messages. "And as we've seen, they're going to retaliate. That's fine. We're not treating these people as a couple of punk pirates who go down at the first sign of trouble. Not anymore. We know that these people are the competition. We're going to make an example of them. They're the first ones to attack on this front, but they won't be the last. We're vulnerable, Samuel, but we can contain that vulnerability with enough deterrent." Hackelberg seemed to be expecting something of Sammy, but Sammy was damned if he knew what it was. "OK," he said lamely. Hackelberg's smile was like a jack o'lantern's. "That means that we've got to be prepared for their discovery on *us*. I need to know every single detail of this DiaB project, including the things I'd find if I went through your phone records and your email. Because they *will* be going through them. They'll be putting you and your operation under the microscope." Sammy restrained his groan. "I'll have it for you," he said. "Give me a day or two." He saw Hackelberg out of his office as quickly as he could, then shut the door. Hackelberg wanted everything, and that meant *everything*, including his playmates from the advertising industry -- everything. He was becoming the kind of executive who emitted strategic intelligence, rather than the kind who gathered it. That wouldn't do. That wasn't the natural order of things. He sat down at his computer. Someone had to do the competitive intelligence work around here and it looked like it would have to be him. # What the World Can Learn from Disney Suzanne Church It's easy to dismiss Disney. They make more lawsuits than rides these days. They have a reputation for Polyannaish chirpiness. Their corporate communications veer from Corporate Passive Voice Third Person to a syrupy, condescending kiddee-speak that's calculated to drive children into a frenzy of parent-nagging screeches. But if you haven't been to a Disney Park in a while, you don't know what you're missing. I've been in Walt Disney World for a week now, and I'm here to tell you, it's pretty good. No, it's better than that -- it's *amazing*.