Her message boards exploded. It seemed that a heretofore unsuspected
contingent of her growing readership was substantially obese. And they
had friends. Lester eventually gave up on posting, just so he could
get some work done. They had the printers to the point where they
could turn out new printers, but the whole system was temperamental
and needed careful nursing. Lester was more interested in what people
had to say on the engineering message-boards than chatting with the
fatties.
The fatties were skeptical and hopeful in equal measures. The big
fight was over whether there was anything to this, whether Lester
would keep the weight off, whether the new skinny Lester was really
Lester, whether he'd undergone surgery or had his stomach
stapled. America's wallets had been cleaned out by so many snake-oil
peddlers with a "cure" for obesity that no one could believe what they
saw, no matter how much they wanted to.
Lord, but it was bringing in the readers, not to mention the
advertising dollars. The clearing price for a thousand weight-loss ads
targeted to affluent, obese English-speakers was over fifty bucks, as
compared with her customary CPM of three bucks a thou. Inside of a
week, she'd made enough to buy a car. It was weird being her own
circulation and ad-sales department, but it wasn't as hard as she'd
worried it might be -- and it was intensely satisfying to have such a
nose-to-tail understanding of the economics of her production.
"You should go," Lester told her as she clicked him through her
earnings spreadsheet. "Jesus, this is insane. You know that these
fatties actually follow me around on the net now, asking me questions
in message boards about engineering? The board moderators are asking
me to post under an assumed name. Madame, your public has
spoken. There is a dire need for your skills in St
Petersburg. Go. They have chandeliers in the subways and caviar on
tap. All the blini you can eat. Bear steaks."
She shook her head and slurped at the tea he'd brought her. "You're
joking. It's all mafiyeh there. Scary stuff. Besides, I'm covering
this beat right now, New Work."
"New Work isn't going anywhere, Suzanne. We'll be here when you get
back. And this story is one that needs your touch. They're
micro-entrepreneurs solving post-industrial problems. It's the same
story you've been covering here, but with a different angle. Take that
money and buy yourself a business-class ticket to St Petersburg and
spend a couple weeks on the job. You'll clean up. They could use the
publicity, too -- someone to go and drill down on which clinics are
legit and which ones are clip-joints. You're perfect for the gig."
"I don't know," she said. She closed her eyes. Taking big chances had
gotten her this far and it would take her farther, she knew. The world
was your oyster if you could stomach a little risk.
"Yeah," she said. "Yeah, hell yeah. You're totally right, Lester."
"Zasterovyeh!"
"What you said!"
Public-domain text, read in full here on John Shaqi.
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