Mammonart: An essay in economic interpretationSinclair, Upton
History
Mammonart: An essay in economic interpretation
Sinclair, Upton
Arts and society; Economics and literature; Literature -- History and criticism -- Theory, etc.
Lie Number Four: the lie of Art Dilettantism; the notion that the
purpose of art is entertainment and diversion, an escape from reality.
It will be demonstrated that this lie is a product of mental
inferiority, and that the true purpose of art is to alter reality.
Lie Number Five: the lie of the Art Pervert; the notion that art has
nothing to do with moral questions. It will be demonstrated that all art
deals with moral questions; since there are no other questions.
Lie Number Six: the lie of Vested Interest; the notion that art excludes
propaganda and has nothing to do with freedom and justice. Meeting that
issue without equivocation, we assert:
_All art is propaganda. It is universally and inescapably propaganda;
sometimes unconsciously, but often deliberately, propaganda._
As commentary on the above, we add, that when artists or art critics
make the assertion that art excludes propaganda, what they are saying is
that their kind of propaganda is art, and other kinds of propaganda are
not art. Orthodoxy is my doxy, and heterodoxy is the other fellow’s
doxy.
As further commentary we explain that the word morality is not used in
its popular sense, as a set of rules forbidding you to steal your
neighbor’s purse or his wife. Morality is the science of conduct; and
since all life is conduct it follows that all art--whether it knows it
or not--deals with the question of how to be happy, and how to unfold
the possibilities of the human spirit. Some artists preach
self-restraint, and some preach self-indulgence; and both are preachers.
Some artists says that the purpose of art is beauty, and they produce
beautiful art works to demonstrate the truth of this doctrine; when such
art works are completed, they are beautiful demonstrations of the fact
that the purpose of art is to embody the artist’s ideas of truth and
desirable behavior.
What is art? We shall give a definition, and take the rest of the book
to prove it. We hope to prove it both psychologically, by watching the
art process at work, and historically, by analyzing the art works of the
ages. We assert:
_Art is a representation of life, modified by the personality of the
artist, for the purpose of modifying other personalities, inciting them
to changes of feeling, belief and action._
We put the further question: What is great art? We answer:
_Great art is produced when propaganda of vitality and importance is put
across with technical competence in terms of the art selected._
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