The dominant factors that lead to the planting of large areas to any one fruit are often economic ones; as transportation, markets, labor, facilities for making by-products, and opportunity to join in buying and selling organizations. All of these factors play an important part in determining the bounds of grape regions, but a lesser part than in the establishment of large areas of other fruits, for the reason that the grape is so largely grown for raisins, wine, champagne and grape-juice, products condensed in form, made with little labor, easily transported, which keep long and find ready market at any time. Again, where natural conditions are favorable for grape-growing, the crop comes almost as a gift from Nature; whereas, if the grower must breast the blows of unfavorable natural circumstances, no matter how favorable the economic factors may be, the vineyard is seldom profitable. Natural factors, therefore, outweigh economic ones in grape-growing, but the latter must be considered in seeking a site for a vineyard, a task discussed under several heads to follow. _Accessibility to markets._ Markets ought to be accessible in commercial grape-growing. A location in which there is a good local market, and at the same time ample facilities for shipping to distant markets, is desirable. If there are also opportunities to dispose of any surplus to makers of raisins, wine or grape-juice, the grower has well-nigh attained the ideal. Further to be desired are good roads, short hauls, quick transportation, reasonable freight rates, refrigerator service and cooeperative agencies. The more of these advantages a grower has at his disposal, the less likely he is to fail in commercial competition. _General_ versus _local markets._