"Business as usual" expressed the fine spirit, the courage, the
determination of a people. As the sporting motto of an indomitable race,
it was very splendid. But war is not a sport, it is a cold, hard
science, demanding every energy of the nation for its successful
pursuit. In proportion as our indulgence in luxury has been greater
than that of any European nation, our challenge to every business must
be the more insistent. There must be a straight answer to two questions:
Does this enterprise render direct war service, or, if not, is it
essential to the well-being of our citizens?
But the discipline will not come from the gods. Nor will our government
readily turn taskmaster. The effort must come largely as
self-discipline, growing into group determination to win the war and the
conviction that it is impossible to achieve victory and conserve the
virility of our people, if any considerable part of the community
devotes its time, energy and money to creating useless things. A nation
can make good in this cataclysm only if it centers its whole power on
the two objects in view: military victory, and husbanding of life and
resources at home.
Let me hasten to add that the act of creating a thing does not include
only the processes of industry. The act of buying is creative. The riot
of luxury trades in the United States will not end so long as the
American woman remains a steady buyer of luxuries. The mobilization of
women as workers is no more essential to the triumph of our cause, than
the mobilization of women for thrift. The beginning and end of saving
in America rests almost entirely in the hands of women. They are the
buyers in the working class and in the professional class. Among the
wealthy they set the standard of living.
Practically every appeal for thrift has been addressed to the rich. I am
not referring to the supply of channels into which to pour savings, but
to appeals to make the economies which will furnish the means to buy
stamps or bonds. Those appeals are addressed almost wholly to the
well-to-do, as for example, suggestions as to reducing courses at dinner
or cutting out "that fourth meal."
Self-denial, no doubt, is supposed to be good for the millionaire soul,
but to such it is chiefly recommended, I think, as an example sure of
imitation. What the rich do, other women will follow, is the idea. But
the steady insistence that we fight in this war for democracy has put
into the minds of the people very definite demands for independence and
for freedom.
In such a democratic world the newly adopted habits of the wealthy will
not prove widely convincing. Economy needs other than an
aristocratic stimulus.
[Illustration: How can business be "as usual" when in Paris there are
about 1800 of these small workshops where a woman dips Bengal Fire and
grenades into a bath of paraffin!]
Public-domain text, read in full here on John Shaqi.
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