He worked hard outside of business hours, improving himself for any opportunity that might come. And one came when he was twenty-one years of age. The directors of the Philadelphia Y. M. C. A. were looking for a young man to become Secretary of the Association. They were anxious to secure an earnest energetic person who would make a great success, for it was the first time that such a position as Y. M. C. A. secretary had been established. They selected John Wanamaker and paid him $1,000 a year. He went to work with a will, and everyone felt that he more than earned his salary. All the time he was saving, just as he had been doing when he worked in the book store. He had great hopes and plans. When he had saved $2000 he and a friend of his own age started a business of their own. Their store was named Oak Hall and they sold men's clothing. At that time business houses did not advertise in the newspapers as they do today. Neither were signboards used. Just imagine how puzzled the good folk of Philadelphia were when, one morning, they saw great billboards all over their peaceful city. On these were two letters, W. & B. No one knew what these letters meant. Everyone was guessing, and it was not until Oak Hall was opened that the public learned that W. & B. stood for Wanamaker & Brown, the name of the new firm. Their first day's business brought in thirty-eight dollars. John Wanamaker himself delivered the goods in a wheel barrow. Then he hurried to a newspaper office and spent the entire thirty-eight dollars for advertising. After reading of the wonderful goods on sale there, customers poured into Oak Hall. They bought, too, for again John Wanamaker had spent his money wisely. He had hired the highest paid clerk in Philadelphia to manage the sales room, which meant that each customer was waited upon well and went away pleased, ready to tell his friends about the new store. What do you suppose was told the oftenest? Probably you would not guess, because today all business houses have followed the plan that was used first in Oak Hall. You will be surprised when you hear that it was the custom of having one price for a garment and sticking to it that caused the most talk. This price was marked plainly on a tag attached to the article to be sold, and any one could see it. Before this, clothing merchants had not marked their goods, but tried to get as much as possible from a customer. Often one suit of clothes had a dozen prices on the same day. So you can see what a change the energetic young man made. He did more than this. Because he wanted to please the public, he said if any customer was not satisfied he could return his purchase and receive his money back. This was a startling idea, but it worked, and made many friends for the young firm.