Their store waked up Philadelphia. Every week some new advertising appeared. Once great balloons were sent up from the roof. Stamped on each one was the statement that any one who found the balloon and returned it to Oak Hall would receive a suit of clothes. You can imagine how the people hunted for those balloons. One was found five months afterward in a cranberry swamp. The frightened farmer who saw it swaying to and fro thought at first that some strange animal was hiding there. You may be sure he was glad to hurry to Oak Hall with his prize and get the promised suit of clothes. John Wanamaker kept on economizing and saving, for he wanted a bigger business. Then the idea came to him of selling many kinds of goods under one roof, and the modern department store was born. The store, though small at first, gradually grew until it finally became the largest in Philadelphia. Then it was that he decided to build an even larger one in New York City. Today there are department stores throughout our country in every city and town. We like them and take them as a matter of course. But let us remember they had their beginning in the idea of this boy from Philadelphia. His success looks very great to us, but it was built up step by step. He says it is due "to thinking, toiling, and trusting in God." This seems to sum up his life. Besides business, his interest in religious affairs has always been great. He has given of his wealth to many noble charities and helpful organizations. In Philadelphia he built a great building for a Sunday School alone. Thousands of persons attend this school each Sunday and there are classes there during the week for those who have had to leave school at an early age. He has remembered the Y. M. C. A. and, perhaps because of his early work with it, has been unusually generous in giving buildings to struggling associations. He even built one in the far away city of Madras, India, thus stretching out his influence for good nearly around the world. But while he has had thought for those far away, he has also cared for the people who work for him. His stores were the first to have an entire holiday on Saturday during the hot days of summer. This was done so the men and women could leave the crowded city, if they wished, on Friday evening, and have a vacation of two full days in the country or at the seashore. Then, too, he has encouraged the various departments of the stores to form clubs and musical societies. At times there have been two bands in the New York store, one composed of men and the other of women. They have rooms and hours in which to practice. Besides playing and singing, some of the clubs study English, foreign languages, and many other subjects. It is possible for every person employed in one of the Wanamaker stores to add to his stock of knowledge through this club life.