The last tenant, save one, of that celebrated warehouse--the penultimate bankrupt--had followed the beaten road of puffing, and announced his goods as the cheapest ever manufactured. According to himself, his handbills, and his advertisements, everything contained in that shop was so very much under prime cost, that the more he sold the sooner he must be ruined. To hear him, you would expect not only that he should give his ribbons and muslins for nothing, but that he should offer you a premium for consenting to accept of them. Gloves, handkerchiefs, nightcaps, gown-pieces, every article at the door and in the window was covered with tickets, each nearly as large as itself, tickets that might be read across the market-place; and townspeople and country-people came flocking round about, some to stare and some to buy. The starers were, however, it is to be presumed, more numerous than the buyers, for notwithstanding his tickets, his handbills, and his advertisements, in less than six months the advertiser had failed, and that stock never, as it's luckless owner used to say, approached for cheapness, was sold off at half its original price. Warned by his predecessor's fate, the next comer adopted a newer and a nobler style of attracting public attention. He called himself a steady trader of the old school, abjured cheapness as synonymous with cheating, disclaimed everything that savoured of a puff, denounced handbills and advertisements, and had not a ticket in his whole shop. He cited the high price of his articles as proofs of their goodness, and would have held himself disgraced for ever if he had been detected in selling a reasonable piece of goods. "He could not," he observed, "expect to attract the rabble by such a mode of transacting business; his aim was to secure a select body of customers amongst the nobility and gentry, persons who looked to quality and durability in their purchases, and were capable of estimating the solid advantages of dealing with a tradesman who despised the trumpery artifices of the day." So high-minded a declaration, enforced too by much solemnity of utterance and appearance--the speaker being a solid, substantial, middle-aged man, equipped in a full suit of black, with a head nicely powdered, and a pen stuck behind his ear--such a declaration from so important a personage ought to have succeeded; but somehow or other it did not. His customers, gentle and simple, were more select than numerous, and in another six months the high-price man failed just as the low-price man had failed before him.