Mr. Punch's History of Modern England, Vol. 2 (of 4).—1857-1874Graves, Charles L. (Charles Larcom)
History
Mr. Punch's History of Modern England, Vol. 2 (of 4).—1857-1874
Graves, Charles L. (Charles Larcom)
Great Britain -- History -- Victoria, 1837-1901 -- Humor
England's debt to America in the domain of invention was not confined to
mechanical labour-saving appliances. The inventiveness of the American
journalist repeatedly extorts the reluctant admiration of _Punch_ from
1857 onwards. In the summer of 1858 he culls a gorgeous example of the
high art of sensational reporting from a New York paper in which it was
stated that six people were butchered by a man who blew his brains out,
yet "at the latest date all the sufferers were in a fair way of
recovery." Yet in their own way the English penny-a-liners were capable
of fine work. In December of the same year _Punch_ quotes the following
from the account of an agricultural show in a daily paper:--
"Yesterday the gold medal pen of pigs was denuded of one of its
finest specimens, one of those most extraordinary animals having
expired from its obesity during the previous night. There were
other demises from apoplexy amongst the porcine confraternity
during the show."
[Sidenote: _The Press Surpasses Itself_]
It was in the Victorian age, again--though unknown to _Punch_--that the
reporter of an Irish paper concluded his description of a burglary with
the words, "after a fruitless search, all the money was recovered except
one pair of boots." But the supremacy of the New World in this field was
conclusively established in the year 1869, the _annus mirabilis_ for
ever memorable by its association with the greatest of all American
advertisements. Fragments of this classic are familiar even to the
present generation, but we are, thanks to _Punch_, able to give the
original text in its entirety:--
Among those of our institutions that are especially getting
Americanized is a part of our Press, professing to afford us
information which it calls "reliable" and also abounding in
announcements on which we may rely if their phraseology strikes us
as the language of truth and honesty. Some of these notifications
are formed on models, whereof a contemporary quotes an example:--
"A wonderful Medicine. The following advertisement is from a recent
issue of a New York paper:--'If you want a really pure
unsophisticated "family pill," buy Dr. R----'s liver-encouraging,
kidney-persuading, silent perambulator--twenty-seven in a box. This
pill is as mild as a pet-lamb, and as searching as a small
tooth-comb. It don't go fooling about, but strictly attends to
business, and is as certain as an alarm clock.'"
Puffery, resembling, if not quite equalling, that above instanced,
in wit and humour, is fast gaining ground among us. America has
taught us how to advertise. Thank Barnum. We have been, and are
continuing to be, Americanized. We are progressing.
[Illustration: SCIENCE APPLIED TO ART
Angelina Squills (the doctor's daughter) by a judicious use of her
father's stethoscope, is able to detect and enjoy the delicate tenor
voice of the interesting young curate who lodges next door.]
Public-domain text, read in full here on John Shaqi.
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