SECOND OWNER OF PRIZE DOGLET: "Yes, a bit run down after the season. Sorry, but I really must hurry away. Band's beginning to play something of Balfe's, and I _never_ allow Ming-ming to hear banal _démodé_ music."] Horse-play as an integral part of the modern idea of pleasure is satirized in 1910 in a series of suggestions for new "Side-shows" at Exhibitions, which should combine the maximum amount of motion, discomfort, and even danger to life and limb. The recrudescence of "beauty doctors" is noted by "Blanche" in the same year, and the increasing use of paint, not to repair the ravages of age, but to lend additional lustre to the bloom of youth, is faithfully recorded by _Punch's_ artists in the decade before the war. Bridge--to which _Punch_ had paid a negative homage on the ground that it kept the drawing-room ballad-monger and the parlour-tricksters at bay--had ousted whist, and in 1913 was threatened by "Coon-Can." On the cult of the "Peky-Peky" _Punch_ spoke with two voices, for while he deprecated the infatuation of their owners, he was fully alive to the charm, the intelligence, and the courage of these picturesque little Orientals. Extravagance invariably leads to reaction; but in this period the reactions were not always sincere--at least not among the "Smart Set." They intermittently played at being serious, but the motive generally savoured of materialism: they were more concerned with conserving their bodies than with saving their souls. It was an age of new and strange Diets and Cures and food-fads. _Punch's_ "Health Seeker's _Vade Mecum_" in 1893 reflects modern pessimism and uncertainty. In 1904, in "Our Doctors," he recalls Mr. Gladstone's tribute to Sir Andrew Clark, but his appreciation and eulogy of medical worthies was a good deal discounted by his linking the names of Jenner and Gull with those of Morell Mackenzie and Robson Roose. Neurotics were now to be found in unexpected quarters. In 1899 Phil May has a picture of an admiral kept awake all night by a butterfly that went flopping about his room. The movement for learning "First Aid" had already become fashionable--and to that extent futile--and in 1901, in "Courtship _à la_ Galton," _Punch_ mildly satirizes the creed of Eugenics, as illustrated by the union of two Galtonites, despising sentiment, but possessing diplomas of matrimonial fitness. Romance and Hygiene seldom go hand-in-hand. The "Simple Life" was another favourite cult and catchword; but its votaries were for the most part "affecting to seem unaffected." [Sidenote: _Smart Simplicity_]