It was the idea of the owners of the _Mining Financial News_, of which
B. H. Scheftels, president and 25 per cent. owner of the capital stock
of B. H. Scheftels & Company, was not one, that anybody who would
supply the sinews while the paper was getting on its feet and was
establishing itself, was entitled to all the publicity which the paper
could consistently and honestly give it. With this understanding the
Scheftels company assumed to take all of the income of the _Mining
Financial News_ and pay all of the running expenses until such period
as the newspaper might become self-sustaining.
In doing so it performed a stupendous service to the entire mining
industry in that the space devoted to the Scheftels enterprises therein
did not average more than one-eighth of the whole, and it spent dollars
to supply the news of all stocks where other mining financial
publications in its field spent pennies.
To make sure that the public understood the _Mining Financial News_ was
the quasi house-organ of the Scheftels company many precautions were
taken. No application was made for admission to the mails as
second-class matter, and the paper was mailed under one and two-cent
postage. The name of Harry Hedrick was lifted to the top of the page as
vice-president of the corporation owning the _Mining Financial News_,
Mr. Hedrick being openly employed by the Scheftels company as head of
its correspondence department. My own name was later placed at the head
of the editorial page as editor, the Scheftels company making no bones
about my position as absolute head of its publicity department, its
promotion enterprises, and of all markets for the Scheftels promotion
stocks. The connection had before been established even closer than
this. I had formerly been advertised as vice-president of Nat. C.
Goodwin & Company of Reno and vice-president of the Rawhide Coalition
Mines Company; and the Scheftels company had advertised that Nat. C.
Goodwin was its own vice-president.
Further, the Scheftels company announced in its market literature that
it had selfish interests in protecting the market for the stock because
of the Nat. C. Goodwin affiliation. Occasionally market articles under
the signature of B. H. Scheftels were published on the front page of
the _Mining Financial News_. Whenever anybody made a request for the
Scheftels Market Letter a copy of the _Mining Financial_ News was quite
regularly mailed to him without cost. Articles under the signature of
other officers and employees, formerly of Nat. C. Goodwin & Company of
Reno and later of B. H. Scheftels & Company of New York, were very
frequently printed in the _Mining Financial News_.
Public-domain text, read in full here on John Shaqi.
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