Probably the most important reason why the Scheftels company made this
sort of arrangement with the _Mining Financial News_ was that it could
do so with only a very small additional outlay. The Scheftels company
found it necessary to employ correspondents in all mining and market
centers, and the same correspondents could work for both enterprises.
Another economic argument was that an enormous saving could be made in
telegraph tolls, all dispatches addressed to the newspaper being sent
at press rates. These dispatches were always available to the Scheftels
corporation and its clientele.
It was the idea of the Scheftels organization that the mining-stock
investing public sorely needed right direction and that any brokerage
house which led it right would soon be unable to transact all the
business that would be offered to it.
And that is just what happened. Before the Scheftels company was six
months old the fifteen men in its accounting department were compelled
to work day and night--time and again throughout the night until 6
A.M.--to catch up with their work.
If the Scheftels news service was as nearly perfect as money and brains
could make it, its facilities for the execution of orders on the New
York Curb, the Boston Curb, San Francisco Stock Exchange, Salt Lake
Stock Exchange, Toronto Stock Exchange, and other mining markets were
unsurpassed. Its New York and Boston offices were connected with branch
offices in Philadelphia, Chicago, Detroit, Milwaukee and Providence by
exclusive private wires, and the service to out-of-town offices was
almost instantaneous.
The New York offices were located right in front of the Curb market on
Broad Street on the ground floor of the big _Wall Street Journal_
building, 50 feet by 200 feet deep--occupying about 10,000 square feet
of floor space. The Boston office, occupying two floors, was located
within 100 feet of the Curb market in that city. The public wires of
the telegraph companies gave quick service between San Francisco, Salt
Lake and Toronto, where business was transacted through members of the
mining-stock exchanges of those cities. The private wires of the
Scheftels company were constantly flooded with rapid quotations and
market, mine and company news during every trading hour. In New York
the Curb brokers in the Scheftels employ, some on salary and some on
commission, rarely numbered less than ten and at one period exceeded
twenty.
Public-domain text, read in full here on John Shaqi.
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