No man, except a common thief, ever started out to promote a mining
company or any other company that he was convinced at the outset had
no merit; and the work of common thieves is quickly recognized and the
offenders are easily apprehended.
The more dangerous malefactors are the men in high places who take a
good property, overcapitalize it, appraise its value at many times
what it is worth, use artful publicity and market methods to beguile
the thinking public into believing the stock is worth par or more, and
foist it on investors at a figure which robs them of great sums of
money. There are more than a million victims of this practice in the
United States.
After years of experience behind the scenes, the conclusion is forced
upon me that the instinct to speculate is so strong in American men
and women that they choose to "take a chance" regardless of the fact
that at the outset they already half-realize they eventually must
lose.
Myself, in boyhood, a victim of the instinct to speculate, I, years
afterward, at the age of 30, learned to cater to the insatiable desire
in others. I spent fortunes for advertising and wrote my own
advertisements. I constructed on big lines powerful dollar-making
machinery that succeeded in getting the money for my enterprises, and
I was generally my own manager. Ten years of hard work in a field in
which I labored day and night has disclosed to me that the instinct to
gamble is all-conquering among women as well as men--the rich and the
poor, the young and the old, the wise and the foolish, the successful
and the unsuccessful.
Worse, if you have lost some of your hard-earned money in speculation,
your case is undoubtedly incurable, because you have a fresh
incentive, namely, to "get even." Experience, therefore, will teach
you nothing. The professional gambler's aphorism, "You can't kill a
sucker," had its genesis in a recognition of this fact, and now stock
promoters and manipulators of the multi-millionaire class subscribe to
its truth and on it predicate their operations.
Nearly everybody speculates (gambles); few win. Where does the money
go that is lost? Who gets it?
Are you aware that in catering to your instinct to "invest," methods
to get you to part with your money are so artfully and deftly applied
by the highest that they deceive you completely? Could you imagine it
to be a fact that in nearly all cases when you find you are ready to
embark on a given speculation, ways and means that are almost
scientific in their insidiousness have been used upon you?
What are these impalpable yet cunningly devised tricks that are
calculated to fool the wisest and which landed YOU? I narrate them
herein.
What are your chances of winning in any speculation where you play
another man's game? HAVE YOU ANY CHANCE AT ALL?
In playing the horse races in years past you had only one chance if
you persisted--YOU COULD LOSE.
Public-domain text, read in full here on John Shaqi.
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