On April 3--the day before I sailed for England--I went out early to buy
toys to entertain my grand-baby on our voyage in the _Mauretania_; and
had an interesting talk with one of the many civil salesmen that I have
met all over the United States in their beautiful shops. He said he
regretted that he would not be able to attend my last lecture although
he had been to the other three in New York, because he feared the
daughter of a friend of his was dying. She was a little girl living in a
suburb who had fainted some weeks before. Her mother had given her the
only stimulant they had in the house; since when she had suffered from
blood-poisoning and was lying in a critical condition.
"I do hope, madam, you will deal to-night with the abominable law of
Prohibition. It has encouraged this country to manufacture liquors of
the most dangerous kind," he said.
I told him I heard the same complaint wherever I had been and, while
sympathising deeply with him, feared I could do no more, as I had dealt
freely and at length with the subject.
I was advertised by the following card to make my last speech.
FAREWELL LECTURE
under the auspices of
THE SOCIETY OF FRIENDS OF
ROUMANIA
Founded under the August Patronage of
Her Majesty Queen Marie of Roumania
MARGOT ASQUITH
will close her brilliant and successful tour by
delivering a lecture entitled
IMPRESSIONS OF THE UNITED STATES AND CANADA
I put on my best dress and, armed with a bouquet of rare orchids given
to me by my chairman, made my final public appearance in this country.
As Mr. Nelson Cromwell, who introduced me, is a fluent orator and had a
great deal to say while paying a fine tribute to my husband--and knowing
that I was to hold a reception afterwards--I cut my lecture as short as
I could.
Among other subjects, I dealt with the exaggerated belief over here in
commercial success; and the dangerous self-interest and lack of leisure
which was encouraging not only this but every nation to materialism.
I had read in the morning papers a typical example of what I meant.
"First have what people want.
"Then let them know it.
"_Thorough advertising_ is the Secret of Success.
"The old way was to let the people find it out gradually and slowly, in
time for your grandson to get rich. The modern way is to have it
TO-DAY, and make everybody know it TO-MORROW, or, if possible, THIS
AFTERNOON."
I told them what I had observed at the Niagara Falls, and spoke of the
many hideous bill boards and advertisements that desecrated the scenery
wherever I had been, and pausing over the one among others that had
really interested me, "A GOOD NAME", was interrupted by my chairman who
exclaimed in a clear voice:
"ASQUITH!"
This met with immense success.
Public-domain text, read in full here on John Shaqi.
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