Secondly, War is “popular” with the Press. Unctuous newspaper articles
lamenting the “horror” of War, and disclaiming all responsibility
for fermenting and agitating the motives of quarrel, are only so
much meaningless “copy.” Useful “copy,” too, because it conveys to
the ingenuous and child-like mind of the man in the street that the
intelligent editors and journalists who “manage” his news for him are
really peace-loving, unselfish folk, and pious withal. Whereas the
very suggestion of War is a paying “sensation” for press-men; it gives
plenty of opening for big “headlines” and attractive “posters,” which
help to sell their penny or halfpenny sheets to the best advantage.
Whatever rumour is abroad, whatever whisper of a “conference of the
Powers” flies on the wind, the Press makes more than the most of both
rumour and whisper--and if it can only work up a national “Scare”
it is as happy as a monkey with a banana. Such a Press as that of
America and Great Britain could not exist without “sensation.” Even in
“piping times of peace” it resorts to the most ludicrous methods of
producing mild excitements, such as “Sweet Pea” or “Giant Carnation”
or “Photographic” competitions, or a “Symposium” as to whether milk
or fish diet is best for the brain. A murder is life to it!--while the
useful, brilliant, beautiful or noble work done in Art or Literature
gets scarcely a helpful mention. How often we see great space given
to the description of a public dancer!--her jewels, her dresses, her
opinions!--while a fine poem or picture is dismissed in a flippant
paragraph. The reason of this is obvious: it is that many of the
persons who assist in the work of daily journalism are only educated
up to the public dancer standard--the poem or the picture is lost on
the limited area of their abilities. And it may really be said again
without either prejudice or unkindness that so far as the press is
concerned War is “popular,” because it provides just that particular
“sensation” which in its turn commands sales. Therefore if press-men,
directly or indirectly, do foster national bitterness or help to
stir up strife, we must remember that they are only serving their
own interests, and that blame is chiefly due to ourselves if we give
credence to their often exaggerated statements. Bismarck is reported to
have said on one occasion, “The windows which our Press breaks we shall
have to pay for!” This is true enough. Indeed, it is just possible that
if there were no Press at all for a few years many dissensions would
die out, and many unfortunate happenings would never happen!
Public-domain text, read in full here on John Shaqi.
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