And now, just as far out of reach as ever, in the display-window of the
advertising page, the grown-up child gazes at the miraculous Motor-Car
gliding, velvet shod, through palmy solitudes reflecting the rays of the
setting sun with a splendor out-Solomoning Solomon.
Or the “Home Beautiful,” constructed throughout of selected materials of
distinctive quality, and roofed with spark-proof shingles of the most
refined pastel tints, “_just the home you have dreamed about at a price
that will dumfound you! Enclose this coupon with your order._”
Again it is the magical cabinet that brings into your very lap as it were
the Galli-Curci, the Tetrazzini or any other “ini,” “owski” or “elli”
it may please your fancy to pick from its golden perch in the operatic
aviary.
And what a relief to turn from the magazine pictures of the slick-haired
hero and the slinky heroine of fiction (perpetually _vis-à-vis_
yet always looking past each other)—to turn from these to the very
attractive, intelligent-looking girls of the advertising pages, girls
exquisitely coiffed, gowned and silk-hosed and ever happily employed in
some useful task: this one (in the Paquin “trottoir” of mouse-colored
voile) joyously propelling a vacuum-cleaner, this (in the afternoon
toilette of tricolette) mixing the ingredients for a custard pie in a
forget-me-not-blue Wedgwood bowl, and this, not less lovely than either
of her sisters, polishing a bathtub with some magic powder till it
glistens like a Childs’ restaurant.
Now, any one of these dear girls, on her face alone—not to mention her
graceful carriage and delicately moulded stockings—might without the
least effort in the world have obtained a position as a Star in a Musical
Comedy—with her picture in the _Cosmopolitan_ or _Vanity Fair_ at least
once a fortnight—but she prefers the simple household task, the vacuum
cleaner, the spotless oil-stove, the shining bathtub to the plaudits of
the masses.
And this is only one of the many lessons that are to be learned from the
advertising pages. Who can look at the busy little Dutch lady in the blue
frock and white cap and apron, stick in hand, chasing the Demon Dirt in
street cars, subway and elevated stations, billboards and electric signs,
all over town, all over the continent for that matter—who can look at
the determined back of that fierce little lady (no one has ever seen her
face, save the Demon) without inwardly swearing that wherever Demon Dirt
may show his face, whether it be on the stage, the picture screen or the
printed page of fiction he will do unto him even as doth the Little Dutch
Lady with the big stick—
Or is it a rolling pin?
[Illustration]
LOOK BEFORE SHE LEAPS
The Fourteenth of February in Leap Year is a dread-letter day for the
shrinking bachelor and the shy (wife-shy) grass widower.
Public-domain text, read in full here on John Shaqi.
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