NetWorld! What People Are Really Doing on the Internet and What It Means to YouRothman, David H.
General
NetWorld! What People Are Really Doing on the Internet and What It Means to You
Rothman, David H.
Internet
A color photo showed Frank Daniels III briefing his staff. What really
caught my eye, however, was a revelation that I saw later in the _New
York Times_: “Frank Daniels III said he was convinced that the paper
needed to find a larger parent in part to give the paper the resources
necessary to nurture those new electronic efforts.” More than a few of
us newspaper junkies had hoped that the new technology would help keep
the _N & O_ local. I recalled one reason why Daniels had not dumped his
_N & O_ stock in the 1980s in favor of an investment in an online
service. “The relationship between a newspaper and a community,” he had
said, “has such a richness and history that communities shouldn’t lose
that.” Now, however, after 101 years in the Daniels family, the _N & O_
and trimmings were going to a California chain for $373 million. The
buyer was McClatchy Newspapers Inc., the former employer of George
Schlukbier, the Daniels’s new-media guru.
No wicked corporate conspiracies existed here. The Danielses simply felt
comfortable with McClatchy, which not only shared the _N & O_’s still
basically liberal politics but also enjoyed a good reputation in the
newspaper business.
Run out of Sacramento, McClatchy Newspapers was a family-owned chain
with just twelve dailies. It allowed much more leeway to local editors
than many others did, and I might well have reacted just as the Daniels
family did when the McClatchy people came calling. The _N & O_ mustn’t
end up in the hands of some skinflint chain; McClatchy Newspapers could
be an excellent alternative.
Still, the sale did not delight me. The Net, after all, was supposed to
be good for small guys, including, presumably, family-owned enterprises.
Josephus Daniels had bought the _N & O_ at that bankruptcy auction in
1894, seen it through the Roaring Twenties, the stockmarket crash, and
the heyday of his friend FDR. He must have died thinking that the
Daniels name would forever grace the masthead. From a portrait in the
boardroom, he looked out at his progeny announcing the transaction. Just
why couldn’t all the computers and cables and videocams have helped
strengthen the family business, not force its sale?
I could see how the latter may have happened. The Daniels had had to
invest in both the printing press and the new med_ia_, with an emphasis
on the plural. A story on newsprint, an Internet audio, and a video
would cost more than just an old-fashioned version. Network-related
expenses of the _N & O_ may have been smaller than the investment in new
press, but they would only grow in the future. No-frills Web areas cost
next to nothing to set up. But net.papers with the very flashiest
graphics and full-motion video would need programmers and designers and
other specialists, not all of them cheap. At the same time the Daniels
wanted to cover their circulation area well, and that meant a big,
expensive staff of reporters, too.
Public-domain text, read in full here on John Shaqi.
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