NetWorld! What People Are Really Doing on the Internet and What It Means to YouRothman, David H.
General
NetWorld! What People Are Really Doing on the Internet and What It Means to You
Rothman, David H.
Internet
Antitrust was the talk of the newspaper and online industries. In early
June the U.S. Justice Department said it was studying the network that
Microsoft aimed to launch in August. Just by clicking on the proper icon
available through the Windows 95 operating system, people could join the
Microsoft Network. And some newspapers and other online services feared
that Microsoft could stifle the competition. In a year Windows might
sell 20-40 million copies; what if several million users clicked?
Newspapers worried increasingly about the Microsoft Network and other
online services. American Opinion Research of Princeton, N.J., found
that almost a fifth of the surveyed editors and publishers thought they
might lose more advertising to online services than to television.
Nearly three-quarters said the business was in good shape now. Just a
half felt the same would be true by the year 2005.[4.32]
The newspaper chains tried to fight back. Large papers now owned 11
percent of the shares in Netscape Communications, the wizards behind the
fastest and best browser on the Web. For the moment things seemed fine
for the public. Netscape came up with new wrinkles that other companies
didn’t offer, such as the ability for Web pages to sprout color
backgrounds without much fuss. But so far it was working with
standards-setting bodies rather than saying, “Hey, you guys, these
features will be _mine_ alone.” I just hoped that in the future Netscape
wouldn’t fashion its software to bind people to specific sources of news
from conglomerates such as Knight-Ridder. Perhaps half the people
cruising the Web were now using Netscape.
In a buying spree of its own, America Online purchased Internet fixtures
such as WAIS Inc., the software company. WAIS had made some of the best
publishing tools on the Net. America Online also bought the WebCrawler,
a first-rate index to the Web. The company acquired Global Net
Navigator, too, the wonderfully Netcentric magazine from O’Reilly and
Associates, a guardian of Net culture. Just like Frank Daniels III, Tim
O’Reilly alluded to the cost of online services. Explaining the sale, he
told a GNN mailing list that “in order to really do justice to the
information problem GNN was created to solve, GNN would have to be
scaled up beyond our ability to fund it on our own. With many large
players entering the Internet information services market, the best way
to keep our lead was to team up with one of them.”
The most dramatic—and, some critics might say, ominous—alliance may have
happened when MCI teamed up with Rupert Murdoch to form a new
partnership that could offer many kinds of material on the Net. It
committed as much as $2 billion toward his News Corporation.
Public-domain text, read in full here on John Shaqi.
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