NetWorld! What People Are Really Doing on the Internet and What It Means to YouRothman, David H.
General
NetWorld! What People Are Really Doing on the Internet and What It Means to You
Rothman, David H.
Internet
Companies such as Netscape Communications Corporation actually gave away
Mosaic-style products to us Netfolk for free, hoping to make fortunes
instead off the software that merchants and others denizens on the Web
would run. Netscape was the champ in late 1994, the one that let you go
from page to page faster than any competitor did. Many people feared
Netscape would be to the Web what Microsoft was to software; suppose
Netscape used technical prowess and marketing skill to trample
competitors, and maybe overcharge the customers.
A green monster named Mozilla came up on one of Netscape’s welcoming
screens, and pessimists wondered if the company itself might someday
play the part. Marc Andreessen, the top software designer at Netscape,
had led the team that came up with the original Mosaic at the University
of Illinois. And then he had left Illinois to join a new company that,
from the ground up, had designed the speedier Netscape product. The Web
community mightily hoped that Mozilla and keepers would behave
themselves. Suppose that Netscape joined Microsoft or credit card
companies to build in special, billing-related features that users of
other browsers couldn’t use?
Netscape, however, seemed benign so far, and the browser’s technical
wizardry was winning many friends. With a click of the mouse, for
example, you could scoot smoothly from the Web to the usual newsgroups,
and Bob Lilienfeld took advantage of this. He set up his computer system
so that customers with the proper software could whiz directly from
White Rabbit to child-related newsgroups.
One moment you could be shopping for toys; the next, exchanging tips
with a New Zealander or Norwegian on how to cope with tantrum-prone
babies. You could zip to misc.kids (“A great place to swap parenting war
stories”), misc.kids.consumers (“Help with purchasing decisions”), or
misc.kids.computer (“Enough said!”). Or you or your children could read
odds and ends about wombats, Forester kangaroos, Tasmanian devils, fish,
lions, dinosaurs, and other creatures at WombatNet; print out drawings
of the human heart or the stars or hear a thunderbolt by way of the
Franklin Institute Virtual Science Museum; and learn the population of
Uganda or Afghanistan via _The CIA World Factbook_, a guide assembled by
the real-life Central Intelligence Agency.
Fighting the companies such as AT&T and the big cable interests, many
activists likened the Internet to a series of communities with
opportunities for small merchants and citizen-to-citizen communications
as opposed to couch potato offerings from the Fortune 500. Merchants
such as the Lilienfelds were acting out the very models about which the
activists waxed so enthusiastically.
Public-domain text, read in full here on John Shaqi.
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