NetWorld! What People Are Really Doing on the Internet and What It Means to YouRothman, David H.
General
NetWorld! What People Are Really Doing on the Internet and What It Means to You
Rothman, David H.
Internet
Zeuslike, however, I’ll hurl thunderbolts at HarperCollins and
Doubleday. The former published the book that the immigration lawyers in
Arizona used to justify the off-topic ads that they had inflicted on
thousands of newsgroups. The Canter and Siegel guide was in the same
class as astrology books. It talked about spending just $.0333 per
thousand users per month to reach 30 million people on the Net. Most of
the people, however, can only use e-mail and aren’t on Usenet or the
Web. Doubleday erred in other ways. It let Cliff Stoll smear cyberspace
as “devoid of warmth and human kindness.” Devoid? A rather
all-encompassing word. In both cases the paper publishers were entering
an unknown world.
To give another example, a _New Yorker_ article lamented the destruction
of library catalogues without really telling how electronic libraries
could do the job better. The article went on about the handwritten
annotations on the cards, and I could see the point here. Couldn’t a
card for a Civil War book include an informal recommendation for a book
on Antietam or Gettysburg? Must all cross-references be official? So I
could appreciate writer Nicholson Baker’s worry about the fate of those
beautiful wooden cabinets. What he played down, however, is that
technology can let electronic librarians create quick paths from one
work to another.[4.7]
Far from being exotic nowadays, this technology is the essence of the
World Wide Web. So if you looked up a general item on the Civil War, you
might see some annotated references to an item on Antietam, and go there
instantly with a click of the mouse.
Just as wrongly, an article in the _Atlantic Monthly_ of September 1994
said future electronic books could perish because they used many disk
formats. “The End of the Book?” asked the headline over T. J. Max’s
doomsaying. But CD-ROMs and books on floppy disk are just transitions.
Unless legislators interfere in the most ham-handed of ways, computer
networks should be the natural homes for electronic books. They could
reach us more cheaply, and in greater varieties, without the bottleneck
of physical bookstores. So disk standards should be just plain
irrelevant in the end. The true raison d’etre for the Internet is its
ability to let many kinds of machines share information without the
least worry about floppies or magnetic tape. Most of the time I don’t
know if my no-name IBM clone is talking to a Mac or a $5-million
mainframe. Besides, we mustn’t preserve books just physically; in a
videocentric era we also need to help them survive in the minds of
readers, particularly those outside the elite. We should spread books
far and wide, then, and make the technology as friendly to words as
possible.
But tell that to Max. In his eagerness to put down electronic text, Max
depicted the _print_ version of _Wired_ magazine as hypocritical. He
wrote:
Public-domain text, read in full here on John Shaqi.
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