NetWorld! What People Are Really Doing on the Internet and What It Means to YouRothman, David H.
General
NetWorld! What People Are Really Doing on the Internet and What It Means to You
Rothman, David H.
Internet
_Although_ Wired _communicates extensively by e-mail with its readers,
conducts forums, and makes back issues available on-line, its
much-repeated goal of creating a magazine—currently called_
HotWired—_that is especially designed to exist electronically remains
fuzzy. For the moment this is no open democracy, and_ Wired _is no
computer screen—its bright graphics would make a fashion magazine
envious_. Wired _celebrates what doesn’t yet exist by exploiting a
format that does: it’s as if a scribe copied out a manuscript extolling
the beauty that would one day be print_.
Strange. Just what’s so odd about using old technology to spread word of
alternatives, especially the dazzling e-magazines that already enliven
the Web? When Nicholas Negroponte published _Being Digital_ (New York:
Knopf, 1995), a bestselling collection of his lively _Wired_ essays,
some Generation Xers bought it not for themselves but for their
parents—which was exactly what Negroponte wanted.
Max is especially off target about _HotWired_. Today, just months after
he wrote of the publishers’ “fuzzy” goal, the magazine is one of the
most successful on the Net with far more than 100,000 readers. It makes
massive use of hyperlinks—the technology I described by way of the Civil
War example. Within discussion areas, readers can create links from
their posts to text, pictures, and sound elsewhere in the World Wide
Web, including their own electronic pages—they needn’t confine
themselves to tiny letters to the editor. Simply put, _HotWired_ both
praises and exemplifies the new medium.
I couldn’t care less, moreover, if this electronic magazine runs long
articles that have come out in print or could have—just so _HotWired_
also gives me new material. Not everyone on the Internet reads the
printed _Wired_. One of joys of the Net, moreover, is the ability to
offer greater levels of detail for those wanting it. What a grouch Max
is. He might as well be a monk lecturing Gutenberg about the glories of
calligraphy.
Public-domain text, read in full here on John Shaqi.
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