NetWorld! What People Are Really Doing on the Internet and What It Means to YouRothman, David H.
General
NetWorld! What People Are Really Doing on the Internet and What It Means to You
Rothman, David H.
Internet
My conclusions were positive, though not entirely. Katz, the author of
the “Still Suck” article in _Wired_, would have disliked some aspects of
the _N & O_’s electronic efforts. _Wired_ had asked, “How can an
industry which regularly pulls Doonesbury strips for being too
controversial possibly hope to survive online?” And, sure enough, if you
were on the Internet by way of the _N & O_’s service in fall 1994, you
couldn’t subscribe to the alt.sex string of newsgroups. Moreover, unlike
the _Time_ areas online, the _N & O_’s BBS had not sprouted hundreds of
messages from free-spirited readers and editors. Truly controversial
postings were rare. And yet the editors were clearly moving away from
the traditional gatekeeping role. Meanwhile, the _N & O_ was enriching
the Internet by way of well-written news stories and features—many
available for free. Flaws aside, this was a fine example of how the
print media could befriend the Net and the young people who favored
computer screens over pulped wood.
Frank Daniels III, the executive editor, tinkered with computers himself
in high school two decades ago, and as early as the late 1980s he was
using Macs to shuffle around stories on the pages of a magazine that his
family owned in Charlotte, North Carolina. Working with a stock analyst,
Daniels created a computerized database of the top fifty companies in
the Charlotte area, and that, in turn, led to a newsletter. So early on,
Daniels saw how high tech could spawn lucrative opportunities. He also
saw the negatives. The owners of the _Los Angeles Times_, Knight-Ridder,
and other organizations were experimenting with Videotext, which allowed
news stories to scroll across television screens.
Such endeavors were brave. They were also premature. Videotext at the
time cost the customers too much, and just as the Prodigy service would
err later on in the same way, the newspapers failed to appreciate the
fondness of many customers for typing to each other. Reading news
stories and shopping from home weren’t enough.
Many U.S. dailies would go on to flounder even on pulped wood. Whether
Americans were watching video-cassettes or hang gliding, millions had
other uses for their time, especially baby boomers. Some 60 percent of
the households in Wake County had once subscribed to the _N & O_; by the
late 1980s, just 40 percent did. Newspapers kissed off much of the
market, jacked up their prices, and began seeing themselves as a way for
advertisers to reach at least the Oldsmobile set if not the BMW set. And
yet, even by those criteria, the _N & O_ was a slacker. Back then, as it
does today, the Raleigh-Durham-Chapel Hill area boasted one of the
highest concentrations of Ph.D.s in the country. Some 40 percent of the
households now own computers, more than 10 percent can go online, and
the average home price is well on the way to equaling that of some major
metropolitan areas. Even five years ago, and long before, high tech was
enriching the Research Triangle.
Public-domain text, read in full here on John Shaqi.
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