In a community like a mining town, that is almost or altogether an
industrial community, with no leisure class, the pecuniary resources
of all are fairly well known to all, and the temptation to spend
conspicuously is therefore lacking. It will be recalled that these are
the communities in which the employers have specially abused their
power by forcing the employees to buy at company stores. In such
communities there are always considerable numbers of competent,
efficient, intelligent persons. Under a specially able leadership, a
special hardship through high prices, or a condition of special
exploitation, the co-operative store may be expected to develop. Then,
too, a sense of identity of interest may find its basis in trade-union
membership or in membership in a special trade, as was the case with
the miners in a store at Staunton, Illinois, where the union managed
the store for years at a profit.
With the exception of these few bonds, however, there are lacking in
most communities several elements present in the foreign experience
that have undoubtedly contributed materially to the success of
co-operative enterprises. There is, in the first place, the lack of
stability caused by the rapid movement from group to group. The older
people do not speak English; the children learn English and often do
not want to speak the language of their parents. They want to be
American and to buy as Americans buy. They therefore resent any
organization that tends to emphasize their foreign origin.
Also no sense of class consciousness among customers arouses
antagonism against retailers. In the cities, particularly where there
are large foreign colonies, the retail trade in those colonies,
especially the trade in foodstuffs, is largely in the hands of fellow
countrymen whose background is much the same as that of their
customers. Most of the stores are small, and the proprietors, who are
not skilled in modern business methods, do not make much more than a
living from their stores, so that there is no great contrast in
prosperity to arouse a feeling of antagonism.
On the contrary, the proprietor and his family usually live in the
district--often over the store--in much the same condition as the rest
of the group. They are friends of all, and by their knowledge of the
group can meet certain needs and appear to serve as a connecting link
between the separate group and the general community. How far the
desire of the more ambitious group members to open up a shop of their
own acts as a deterrent to interest in co-operation would be
difficult to estimate, but it seems probable that this has some
weight.
Public-domain text, read in full here on John Shaqi.
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