On the other hand, attention may be called to the fact that the retail
trade, and especially the marketing of food, has been so slightly
reduced to an art, it is still so empirically and wastefully carried
on, that there are many possibilities of reasonable success of
co-operatives. For a time, at least, this will be true if the
undertaking is on a modest scale and does not seem worthy of attack by
a relatively powerful group.
Among the obvious wastes are those connected with the transportation
(cross freights), the display and salesmanship, the marketing of
novelties, and the use of the indefinite measures. Besides these there
are the bad debts resulting from careless credit transactions, the
waste involved in deliveries of packages, the waste of the repeated
purchase of articles known to be regularly needed. Wherever any group
can be led to consider the wastes involved in these methods of doing
business, their good sense will make them perceive easily the folly of
persisting in those ways, and the practice of this minimum of
self-restraint will serve as a basis for a considerable balance, out
of which dividends may accumulate.
The use of the co-operative idea has, therefore, great possibilities
as the basis for discussing the wastes of the present system and for
deliberation as to the best or as to any possible way out. In other
words, experimenting in democratic organization in obtaining the
necessities of life is an important next step. As in the matter of
copartnership in relation to housing, co-operative distribution may
serve as a point of departure, an object lesson worthy of closer study
and experimental imitation. Especially would the experience of the
Women's Co-operative Guild be helpful in bringing the idea to the
attention of the influential women among the various groups.
The importance of doing this cannot be overestimated. For, as has been
so often suggested, the wastes of retail dealing, while probably not
so great here as in some other countries, are so enormous that great
economies are possible from even a slight rationalizing process.[43]
The development of a general consciousness of the nature and extent of
these wastes would in itself serve as a corrective. Moreover, the
experience of the co-operative enterprise may often be carried over
into legislative policy, and in this way give to the community the
benefit of the experiment tried by a group. Co-operators in England
have both initiated and backed such social legislation as the Trade
Boards Act, the provision for general maternity care under the
Ministry of Health, and other measures.
FOOTNOTES:
[32] See Freund, _Police Power, Public Policy and Constitutional
Rights_, secs. 319-321.
[33] _Report of the United States Immigration Commission_, vol. vi,
pp. 318, 319.
[34] _United States Immigration Commission Reports_, vol. vi, p. 95,
"General Survey of the Bituminous Coal Mining Industry." See also pp.
650, 651.
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