Agriculture, Cooperative -- Fiction; Country life -- Fiction; Farmers -- Fiction; New England -- Fiction; Villages -- Fiction
Holt’s argument seemed sound. The capital required was not much;
enough to pay the rent of the hall which we had to hire once in two
weeks anyway and the price of installing the plant which was only a
matter of a few hundred dollars. But the most attractive feature was
the opportunity this would give us to select films that would serve
our ends--picture plays of the landing of the Pilgrims, Indian fights
and what not to say nothing of purely educational features on plant
growing, proper sanitation and so on. Then the negative side was also
worth something--the chance to cut out the plays that might have an
unwholesome tendency. The more I thought of this the better the idea
seemed, so that I offered to advance the necessary capital without
interest to be paid back out of the profits--if any there were.
We put the matter before the club at the next semi-monthly meeting and
the idea received enthusiastic endorsement, as it naturally might be
expected to do when it promised amusement, a possible profit and no
risk. Whereupon we closed with Moulton and opened negotiations with
a leading film house for the lease of a machine. Holt undertook the
business management of the enterprise and nothing could have suited him
better. He was a born publicity man.
“I’m going to make the neighboring towns pay most of the running
expenses,” he declared.
“How?” I inquired.
“You wait and see.”
I waited and did see. He ran two shows a week--one on Wednesday
which he called Pioneer Club night, and one on Saturday evening. The
films for both were identical but for the Wednesday night show he
charged members of the Pioneer Club only five cents’ admission with
the result that they filled every available seat in the hall. The
Saturday night show cost ten cents and being a repetition of the first
naturally didn’t attract but a few of the members. But he plastered the
neighboring towns within a radius of ten miles with green handbills
that again filled his hall. He let himself loose on these and had as
much fun as a schoolboy out of his attempts to whet curiosity.
We held our semi-monthly meetings on two of the four Wednesday
nights and on this occasion had one or more of the films as a free
entertainment following the business meeting. It was in connection with
this that we also inaugurated our pioneer talks.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account