Harlem (New York, N.Y.); New York (N.Y.) -- Description and travel; New York (N.Y.) -- Social life and customs
In the dingy Brill Building, day and night, swarm the unsung
individuals of the singing empire, in every respect unique and little
known outside its own realm.
There are 320 firms in New York City that publish music. Of these a
dozen are highly successful, another half dozen do well and the rest
are mostly shoestring affairs, picking up the ragged edges and discards
of the leaders.
The _sine qua non_ of a music publisher is his demonstrating rooms.
These are usually tiny cubicles scarcely larger than the battered
upright pianos they contain, each manned by a key-thumper who can
transpose, ad lib and torture a melody into any tempo for any purpose
from a soft-shoe dance accompaniment to a cry for help that would break
your heart.
Getting these songs before the public, or as the trade terms it, the
"plug," is perhaps the soul of the industry. There are scores of men
and women infesting every radio station and theatre where "flesh"
performances still remain. Their business is to get their songs sung or
played or whistled or even ground out on a hand organ. The big stars
are hard to approach and the business, which is organized, has long ago
put a foot down on what was formerly an elaborate system of bribery, so
that personality, pleading, pull, as often as actual merit and fitness,
go to place songs with leading orchestras and ace headliners.
But a late development in the business, one which suspiciously smacks
of a restraint of trade violation, is the practice of some publishers
of giving a stock interest in their firms to noted crooners, band
leaders and disk jockeys, who in return "plug" the latest publications
of the companies in which they are interested.
An offshoot of this kind of tie-up, which has the further effect of
keeping the compositions of the unknown or the unelect from the market,
is off-the-record agreements between the principal publishing houses
tied up with singers and band leaders to play only the product of the
companies in the charmed circle. You scratch my back and I'll scratch
yours.
The demonstrating offices are besieged by ambitious youngsters,
failures and never-could-be's who think that they can find a "Yes, We
Have No Bananas" or "Smoke Gets in Your Eyes" to draw them to the top
overnight. These are inconsequential persons and they are insulted and
refused, but they break through here and there.
For a bad singer, all songs are bad. Yet it is in the nature of the
stage-struck never to admit that they have failed, but to carry the
deathless conviction that it is the "material." They haunt the music
publishers, fighting for a chance at the latest, always with high
expectations that this time this will be it.
So the Brill Building, overrun as it was for years with every element
of the prize ring and the sheet music world and its vocalists and
hoofers and bandsmen, naturally became a beehive for minor agents, who
pick up shabby fees from unimportant performers.
Public-domain text, read in full here on John Shaqi.
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