Fantasy fiction; Science fiction; Subconsciousness -- Fiction
The Second Head, a bald party with large ears, nodded sadly. "You say
this blighted Pillsworth has gone and got himself shot this time?"
"Precisely," the Supreme Head affirmed. "In a broadcasting studio, if
you please. There's simply no keeping that man out of trouble."
"But why should we want to keep him out of trouble?" the Third Head, an
elongated customer with eye pouches, wanted to know. "That's hardly our
responsibility."
"There's George Pillsworth," the Supreme Head said fatefully. "Surely
you haven't forgotten about George?"
A hush fell over the Council, a hush of horror.
"Not George again?" the Second Head shuddered. "We don't have to face
him again, do we?" He looked around beseechingly at the others. "After
all, Pillsworth's only injured, isn't he? He's not dying?"
The Supreme Head looked for a moment as though he wished he had
shoulders so he might shrug them hopelessly. "The vibrations are
confused again," he sighed. "I don't know what the interference is
around Pillsworth, but the call never comes through clearly. All we
know is that he's gotten himself into another mess of some sort and is
either dead or dying."
"It seems that the subversives are still strongly active in the
United States, and of course Pillsworth couldn't stay out of it like
a good citizen. He was approached by some men delegated by government
authority to take control of national advertising. The theory was that
American advertising could be used as a strong combative propaganda
weapon against the enemy propaganda already circulating through the
country. A committee was delegated to secure the cooperation of the
nation's leading advertising agencies. Naturally, since Pillsworth is
the nation's leading advertising executive, they contacted him first."
"Then Pillsworth is a subversive?" the First Head enquired. "That's how
he got into trouble?"
"Not at all," said the Supreme Head. "That's just it. Pillsworth wasn't
subversive, but the government committee was."
"Eh?"
"Exactly. It turned out that the program was one of the cleverest
propaganda schemes ever devised. Actually, their aim was to insert
alien ideals into the nation's advertising."
"But you said the plan had government approval."
"That's the really clever part of it. The method of presentation, while
seeming on the surface to denounce the foreign creed and uphold the
American one, actually was designed to win support for the enemy. The
sales psychology employed was of the negative."
"Negative?"
"That's correct. It's the old principle of telling people they don't
want a thing until they develop a feeling of defiance and decide they
are going to have it. It's an extremely subtle approach, but almost
infallible if properly developed. Knowing this, these men had a perfect
plan, so subtle that even the government didn't recognize it. Also,
they had help from within. A certain Congressman Entwerp pushed through
the legislation."
"But Pillsworth saw through it?"
Public-domain text, read in full here on John Shaqi.
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