Slowly, timidly the allurements returned. The talcum powder bought for baby surreptitiously reached the nose. When the half generation ago was young, we had adopted a certain lip salve, just one shade darker than the way lips come, explaining, to save our reputations, that we were keeping our lips from chapping. Rouge too had come coyly, back--but--and here's the gist of the whole matter--in polite society paint was put on to imitate nature. We were still doing our make-up as man conducted his double life--with intent to deceive the general public. We still belonged at heart to the Puritan era, in spite of our wicked fox-trot. All may have been artificial below the neck, from our Gossard corsets with their phalanx of garters on to our hobble skirts. But above the neck, we pretended it was natural. The flapper has changed all that. She has turned the lady up side down, as well as the world. For the flapper is _au naturale_ below the neck. Above the neck she is the most artificially and entertainingly painted creature that has graced society since Queen Elizabeth. With one bold stroke of a passionately red lip stick, she has painted out Elaine the Fair and the later-day noble Christie Girl and painted in an exotic young person, meet to compete alike with a Ziegfield show girl, with a heaven-born Egyptian princess or even a good Queen Bess, who could not move her face after it was dressed up for the morning. And Bess was the Virgin Queen. The American-Victorian is indeed the only era in history when cosmetics became a moral issue. Even in dour Cromwellian England, rouge registered the wrong politics but not immorality. We are merely getting back to normalcy in cosmetics--back behind the dun wall of the Victorian era. And it is the flapper who has done it for us. What's more, she has done it frankly and purposefully--because the reformer, in his naive innocence, has explained to her that what she is doing is wicked and will get that kind of "results." Similarly those of 'em who had not yet taken off their corsets at dances, promptly did so when shocked elders began repeating the corset checking story. Dear heart, the only reason that they had not done so before was because the little dears hadn't heard that the worst people were using ribs instead of whalebone that season. Vice would die out from disuse, if the reformers did not advertise. THE WOWZER IN THE SOUTH SEAS [Illustration: Frederick O'Brien finds the South Seas purified and beautified by the Missionaries.] FREDERICK O'BRIEN