We have now reached the point in this discussion of goals where we can make the following profound deduction--"Nothing is worth two cents until it is sold." Our church bells ring to tell the world that something good is being offered and that the church has something to sell. Everything in this world must be sold. The NNGA is competing not only with the resistance people offer it, but also against every other human activity. People buy what they think will give them the most satisfaction. We are living in a cold-blooded society and people are not going to choke with emotion when we mention the old hollow tree where the possums hatched, or the wide spreading chestnut. People may not even want to join our NNGA. This is a free country and people can just sit in the sun on the bare ground if they want to. They may not want trees and can eat grape nuts if they want. We know they need the hobby--the shade--the beauty--the protection or even nuts which nut trees will bring them. Because we know people need these fine things, then we must ask them to join the NNGA. If everybody knew what you know about the NNGA, we would have a membership of 100,000 members. But they do not. This is what we mean by selling our organization. Indirectly as we sell our memberships to help other people, we help our organization. Finally, let me suggest that we build up a backlog of ideas here at Rochester to add to what we have on increasing our membership. Give your ideas to our Vice President, Mr. George Salzer and his publicity committee and you will be helping to solve our NNGA problems. MR. DAVIDSON: It seems to me the most successful thing that was done during the past year, as far as the raising of membership was concerned, was done by Mr. Chase, when he wrote that article on Persian walnuts that survived sub-zero temperatures. That had a tremendous impact on the public imagination, and it got a tremendous number of inquiries. I think it had more effect than even the work of individual members, so I would suggest that anybody who has an idea that can be sent to a magazine that would have a public appeal should do that thing. MR. MACHOVINA: The thought strikes me that in addition to the goal for new members, we should also work to keep these members we have picked up this year. That means the older members should contact the newer members, help them, give them trees. Otherwise, a lot can be lost quickly. PRESIDENT BEST: In this world no matter whether we are selling seed corn--if you will pardon that little plug--or you are running a restaurant or any form of human activity, you can figure each year about a 10 per cent loss in your clientelle or your customers, whatever you want to call them, and we of N.N.G.A. are no exception to that rule. We do have to keep working for that replacement; otherwise, in 10 or 12 years we are going to be out of business entirely.