Physiologists are agreed that the American people are eating too much meat, and it is the general spread of this conviction that has lessened the consumption of flesh foods in this country and has crippled the packing industry. A few years ago, the meat packers, finding that the consumption of meat had fallen off nearly one-fourth since the beginning of the century, began a vigorous campaign of publicity to increase the demand for their products. A special board was established for the purpose and through the activities of this board an enormous amount of misinformation has been broadcasted which has influenced a number of people to "eat more meat to save the live stock industry," to use the packers' appealing slogan and incidentally to help the packing industry, and there has been some increase in the use of pork, although the falling off in the consumption of beef has continued in spite of unscrupulous efforts to deceive and mislead the people, to their injury. The two greatest obstacles in the way of the nut growing industry are the ignorance of the people with respect to the value of nuts as staple foods and the frantic efforts being made by those interested in the meat industry to increase the demand for their products. A counter campaign of education is needed to set before the people the true facts as revealed by modern chemical and bacteriological research, by the discoveries of nutrition laboratories and by the clinical observations of thousands of eminent clinicians. The false claims for meat must be met, for it is only by lessening the consumption of meat that room can be made for the dietetic use of nuts. Here are some of the errors that should be corrected. Claim 1 That meat is an essential food staple, and that without it there would result loss of vitality and of individual and racial stamina. No respectable physiologist will support this claim today, although half a century ago all physiologists held these now obsolete views. Claim 2 That flesh foods are necessary for blood building, especially red meats, because of their iron content. This claim is wholly without scientific support. Modern experiments have shown that anemic animals recover most quickly on a diet rich in plant iron. Green foods have been proven to be sources of the best iron, which is associated with chlorophyl. The iron of meat has been once used and is of the same sort as that which the body throws away. It is inferior to the iron of green plants, from which the ox makes his red blood. Nuts contain a rich store of this precious plant iron, as do also beans. Claim 3 That beef and other flesh meats are muscle and strength builders par excellence.