The Living Tree Guild appreciates the privilege of presenting a paper at the silver anniversary convention of the Northern Nut Growers' Association. We feel in a humble mood when talking to you. We are new comers in the field and the work we have done in furthering interest in the subject of northern nut culture is only taking what you have created and endeavoring to make it intelligible and useful to the public. It is something which arouses our enthusiasm. We have great faith in the value of planting grafted nut trees in the North. This new resource for beautifying and making idle land productive is no longer restricted to this small group of nut culturists, but it is now practical, for anyone with a little land and the urge to grow things, to enjoy the planting of nut trees. Our function is in educating more people to an appreciation of what improved nut trees are and what they can do as they are at present developed. Nut growing is just beginning to come into its own and the nut tree should take its place as a valuable shade tree, should be included in the home orchard and used as a paying crop by the farmer in the North. The Guild is especially interested in introducing and popularizing new horticultural developments. It publishes a new type of tree as a publisher does a book. We serve as a connecting link between the horticulturist and the layman, aiming to coordinate the work of horticulturists and to interpret the meaning of this work to prospective planters of trees. We act as a sort of educational sieve, our aim being to extend the number of tree planters. This is a sales job and the Living Tree Guild is a sales organization. We work through the press by means of conservative advertising and publicity articles, through personal contact by means of exhibits and individual interviews and through the mails by means of carefully prepared bulletins of information and well selected photographs. We work to gather all the authentic information and offer this to our customers as a unique service. Frankly we believe that there is no other organization in the country that is as closely associated as we are with the authorities on tree planting. Dr. Morris, whom we all know as the dean of northern nut culture, is a member of our Board of Advisors. In order to symbolize the grafted nut tree the Guild has adopted a brand name, Guild Pedigree, based on the fact that the mother trees have been carefully selected and are well known for their quality. Experiments have shown that they represent a selected family line and develop true to its characteristics.