Now just a word furthermore with reference to this wonderful town of Battle Creek which in 1932 celebrated its centennial. With the exception of Detroit, Chicago and New York, there is probably no city so well known the world over as Battle Creek, this having been accomplished thru the advertising of the sanitarium since its establishment in 1865, and the advertising of ready-to-eat cereal foods for more than forty years, during which time the magic words "Battle Creek" have appeared on packages of cereals, in newspapers, magazines and other advertising more than six billion times. One of the food factories located in Battle Creek frequently prints, fills and ships more than 1,500,000 packages per day, or the equivalent of 40 carloads. This same factory gives employment to more than 2,200 people, none of whom work more than six hours per day. This six hour plan has been established more than 3-1/2 years and the minimum wage paid per hour to the men is 67 cents. In conclusion, I must admit that most of my interest in nut culture has been by proxy. Professor Neilson and Mr. Corsan are both with us today and no doubt will have an opportunity of showing you some of the progress that has been made in the vicinity of Wintergreen and Gull Lakes, the State Agricultural Farm and the Kellogg Ranch. We assure you it has been a pleasure to have you with us on this occasion and we should be glad to have your convention meet with us annually. You have my best wishes for the continued success and prosperity of the Northern Nut Growers' Association. * * * * * _The Vice-President_, DR. ZIMMERMAN: It will be rather a difficult task to respond to an address of welcome of such a notable character as Mr. Kellogg's. However, I want to express my sincere appreciation for being commissioned to respond to such a hearty welcome. I'm glad to be here for several other reasons. First, because this association represents a number of people who in themselves represent different lines of action. We have first the men and women who are in this association from an experimental standpoint. We have also a number who are here with a commercial planting standpoint. Then we have another group that represents the growing and selling of nut trees. But, in addition to that and most important of all, we have another set that represents the consuming public, notably Mr. Kellogg and his brother. About their work there need not be a great deal said.