California, Southern -- Fiction; Motion picture industry -- Fiction; Petroleum industry and trade -- Fiction; Political fiction
Also there were no end of advertising signs, especially contrived to
lend variety to travel. “Picture ahead; kodak as you go,” was a frequent
legend, and you looked for the picture, but never could be sure what it
was. A tire manufacturer had set up big wooden figures of a boy waving a
flag; Dad said this boy looked like Bunny, and Bunny said he looked like
a picture of Jack London he had seen in a magazine. Another tire
manufacturer had a great open book, made of wood, and set up at a turn
of the road leading into each town; it was supposed to be a history
book, and told you something about that place—facts at once novel and
instructive: you learned that Citrus was the location of the first
orange grove in California, and that Santa Rosita possessed the finest
radium springs west of the Rocky mountains, and that on the outskirts of
Crescent City Father Junipero Serra had converted two thousand Indians
to Christianity in the year 1769.
There were people still engaged in converting, you learned; they had
gone out on the highway with pots of vari-colored paint, and had
decorated rocks and railway culverts with inscriptions: “Prepare to meet
thy God.” Then would come a traffic sign: “Railroad crossing. Stop.
Look. Listen.” The railroad company wanted you to meet your God through
some other agency, Dad explained, because there would be damage suits
for taking religious faith too seriously. “Jesus waits,” a boulder would
proclaim; and then would come, “Chicken Dinner, $1.” There were always
funny signs about things to eat—apparently all the world loved a meal,
and became jolly at the thought. “Hot Dog Kennels,” was an eating-place,
and “Ptomaine Tommy,” and “The Clam-Baker,” and the “Lobster-Pot.” There
were endless puns on the word inn—“Dew Drop Inn” and “Happen Inn,”
“Welcome Inn” and “Hurry Inn.” When you went into these places you would
find the spirit of jollity rampaging on the walls: “In God we Trust, All
Others Cash.” “Don’t complain about our coffee; some day you may be old
and weak yourself.” “We have an arrangement with our bank; the bank does
not sell soup, and we do not cash checks.”
VI
Public-domain text, read in full here on John Shaqi.
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