Old English Patent Medicines in America — John Shaqi
Old English Patent Medicines in AmericaGriffenhagen, George B.
History
Old English Patent Medicines in America
Griffenhagen, George B.
Patent medicines
The infrequency of extended fanciful promotion in behalf of the old
English nostrums in American newspaper advertising may have been
compensated for to some degree in broadside and pamphlet. A critic of
the medical scene in New York in the early 1750's asserted that
physicians used patent medicines which they learned about from "London
quack bills." This doctor complained, these were often their only
reading matter.[42] Such a judgment may be too severe. Certainly it is
difficult to validate today. Such pamphlets and broadsides do appear in
American archival collections. The Historical Society of Pennsylvania
contains a 2-page Turlington broadside,[43] while the Folger
Shakespeare Library in Washington has an earlier 46-page Turlington
pamphlet with testimonials reaching out toward America.[44] One such
certificate came from "a sailor before the mast, on board the ship
Britannia in the New York trade," and another cited a woman living in
Philadelphia who gave thanks for the cure of her dropsy.
[42] James J. Walsh, _History of the Medical Society of the State
of New York_, New York, 1907.
[43] Robert Turlington, "Turlington's Balsam of Life," 1755-1757.
A later reprint of this same circular is preserved in the Warshaw
Collection of Business Americana.
[44] _Turlington's Balsam of Life_ (see footnote 15).
A broadside in the Warshaw Collection touting Bateman's Drops noted
that "extraordinary demands have been made for Maryland, New-York,
Jamaica, etc. where their virtues have been truely experienced with the
greatest satisfaction."[45] That such promotional items are extremely
rare does not mean they were not abundant in the mid-18th century, for
this type of printed matter, then as now, was likely to be looked at
and thrown away. A certain amount of nostrum literature was undoubtedly
imported from Britain. For example, in 1753 apothecary James Carter of
Williamsburg ordered from England "3 Quire Stoughton's Directions"
along with "1/2 Groce Stoughton Vials."[46] These broadsides or
circulars served a twofold purpose. Not only did they promote the
medicine, but they actually served as the labels for the bottles. Early
packages of these patent medicines which have been discovered indicate
that paper labels were seldom applied to the glass bottles; instead,
the bottle was tightly wrapped and sealed in one of these broadsides.
[45] "Dr. Bateman's Drops" (see footnote 7).
[46] James Carter, Apothecary account book, Williamsburg
[1752-1773]. Manuscript original preserved at Colonial
Williamsburg, Virginia.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account