Old Tavern Signs: An Excursion in the History of HospitalityEndell, Fritz August Gottfried
History
Old Tavern Signs: An Excursion in the History of Hospitality
Endell, Fritz August Gottfried
Inn signs; Taverns (Inns)
How was it possible, then, that such an institution as our amiable
sign, approved and furthered by the State, such a popular, often
artistically charming creation, could have enemies? The first reason,
as we have seen in our chapter on “Religious Signs,” was that pious
signs were used by impious innkeepers or that religious themes were
represented in a manner insulting to all religious feeling. No wonder,
if a French landlord called his tavern “Au sermon,” and illustrated
the word “sermon” by a deer (_cerf_) and a mountain (_mont_), that the
really pious citizen protested and exclaimed indignantly: “Ne
devrait-on pas condamner à une grosse amende un misérable cabaretier
qui met à son enseigne un cerf et un mont pour faire une ridicule
équivoque à sermon? Ce qui autorise des ivrognes à dire qu’ils vont
tous les jours au sermon ou qu’ils en viennent.”
Surely the really pious signs subsisted beside their frivolous
brothers, as the English doctor-sign of 1623, beautifully carved and
gilded and now a treasure of a collector, proves by its inscription:
“Altissimus creavit de terra medicynam et vir prudens non abhorrebit
illam.” Curiously enough, the schoolmaster souls took offense at the
sign’s absurd combinations, its lack of “sound literature and good
sense,” its impossible orthography and ridiculous mottoes, which, by
the way, were added only later to the pictures. All this was extremely
shocking to these people and many of them thought it a noble life-task
to reform the signs. One of these reformers developed his programme in
one of the oldest English periodicals, “The Spectator,” in an April
number of the year 1710, fully aware of attempting an herculean labor.
Combinations, such as “Fox and Goose,” he deigns to admit; but what
sense, asks he, in logical indignation, “is in such absurdities as
‘Fox and the Seven Stars,’ or worse still, in the ‘Three Nuns and a
Hare’?” Molière, in “Les Fâcheux,” has ridiculed these sign reformers,
a species not unknown in Paris either, in the person of Monsieur
Caritidès, who humbly solicited Louis XIV to invest him with the
position of a General Sign Controller. His petition reads, in
Molière’s inimitable French, as follows:--
_Sire_:
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account