The law of selfishness alters the natural course of the law of least
effort, and often operates quite in opposition to it. The possessor
of an object wishes to be remarked; he will distinguish himself from
others, be admired and envied by them, whereby he will gain influence
over their minds. He will therefore demand that for the object not the
most easily procured material, but the rarest, and that which can
be furnished only with the utmost difficulty, be employed, that the
form require not the least, but greatest possible amount of labour. He
will likewise wish the workmen to sacrifice the elegance of economy,
not to represent what is alone real and necessary with the smallest
expenditure of material, but, on the contrary, to lavish material, and
make it quite visible and quite striking; to add to the Useful and
Essential, also the Superfluous, so as to suggest the notion of wealth.
The idea of elegance will alter its meaning. It will no longer signify
the greatest suitability and perfect appropriateness, but, in the first
place, costliness of material, difficulty of work, wastefulness—in a
word, luxury.
The law of selfishness bursts the narrow frame of construction, and
adds to style its second element, decoration. This, too, is still
under the law of least expenditure of force; this, too, is still
primarily subordinate to construction, _i.e._, utility, but it strives
to render itself independent of the constructive element, and to
become its own object. The history of each particular style shows this
conflict between the constructive and decorative elements. At first
construction rules alone; next, decoration, called forth by the _amour
propre_ of the fabricator or possessor, joins it, but very timidly and
very modestly. It obsequiously gets out of the way of construction,
and contents itself with corners where the constructive element has
nothing to do. But gradually it gets bolder, steps from its holes and
corners, confronts construction, compels it to give way and take less
comfortable by-paths, and finally subjects the constructive element
entirely to its will and caprice, so that, in the decadent period of a
style, a useful object becomes wholly unserviceable for its original
purpose, and is only an excuse for decoration, which self-gloriously
gives itself airs.
Public-domain text, read in full here on John Shaqi.
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