Once the tents are pitched, no weather can be so unpropitious as to
thwart the parade. Rain may fall in copious measurement; mud, perhaps,
is deep to the knees. But on with the parade! A much weather-beaten and
woe-begone lot of performers, to be sure, and a drenched and blinking
lot of drivers, but all forgotten when the sunshine comes again. This
display is what circus folk call a “wet day” parade. Women and children
are excused, much of the finery is kept in the shelter of the tents,
men wear mackintoshes and rubber boots, and protecting canvas hides the
gilt and glory of the chariots. It has been advertised as “positive,”
however, and the management must keep faith with the public or lose its
confidence. Then, too, it serves to show some of the glory and fame of
the organization, whets public curiosity and the possible return of
clear skies will draw to the grounds the multitude which, without its
promise, would have returned home for the day. Business instinct bids
there be a parade without fail.
Down in the town the press agent is paying the newspaper bills for
advertising, distributing tickets, and seeing to it that editors and
reporters are put in good humor, and arranging as far as it is in his
power that notices before and after the performances are complimentary.
Sometimes he accompanies a body of reporters to an advantageous
position and they survey the parade together. He buys cigars and
refreshment--at the circus’s expense--and impresses his companions as
being affable, courteous and a good fellow generally. They part company
on fine terms of friendship, and he assures them that he will consider
it a personal affront if they don’t all come to the show and bring
their friends. Sometimes his hospitality has been so affecting that
they will be tempted to write pretty things about him; that the “genial
press agent” is with the circus, or, “the circus is fortunate to have
so efficient an employee” and, following a description of his virtues.
But his prudence begs them to desist, for he knows “the boss” doesn’t
approve. The owner takes the view that newspaper space devoted to the
circus itself is more to pecuniary advantage than an enumeration of the
qualities of the press agent.
The keen eye of the general manager follows the parade on its tortuous
journey. If there be accident or delay, or any other unforeseen
trouble, he is at the scene promptly and takes command. A two-seated
carriage follows the line. In it he, the press agent, and the circus
detective are conveyed back to the lot. It is a convenience which
dispenses with a hot, dusty walk or an uncomfortable journey in packed
trolley cars.
Public-domain text, read in full here on John Shaqi.
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