Experienced circus owners reckon that one-quarter of the attendance
comprises children under nine years of age and who pay half-rate,
twenty-five cents. Thus it will be seen that some thirteen thousand
persons, including those with free tickets, must pass the door each
day before a dollar’s profit has been yielded from this source for the
management. Our “big top’s” capacity is ten thousand persons. One
realizes, after consideration of these facts and figures, how necessary
it is that there be few vacant seats at either performance to insure a
profit for the day, and how often the net revenue is supplied entirely
by side-show, peanuts, popcorn, lemonade, and other small departments.
Moreover, when the casual observer convinces himself that the huge tent
is full to repletion, he is often badly mistaken. The circus usher must
perform his duty with great care and systematic thoroughness, else he
will permit the man who has paid for one seat to occupy two or more.
* * * * *
The circus does not run its season, dissolve, and disperse. In winter
the entire establishment is maintained. Only the performers and
workmen are dropped, and with the former this is generally a mere
suspension of service, for contracts are frequently made for several
years. Owners, managers, contracting agents, advertising agents, press
agents, treasurer, bookkeepers, and others, find no idle moments.
Rolling stock, suffering from the hard effects of a season’s campaign,
needs painter and carpenter; new acts and novelties must be secured
to keep abreast of the times; the new route must be laid out and
considered; and to do this the management must know the population
and character of every town; have information of the condition of
business, vicissitudes of the year and the prospects for the coming
season; know the national, state, and municipal law and the character
of licenses, and the price of food for man and beast; keep track of
floods, droughts, or disasters to crops or people; be conversant with
the periods of ploughing and harvesting; learn what railroads run in
and out of town, their grades and condition, the extent, strength, and
height of tunnels and bridges and the relative positions of railroad
yards and the show lot; and find out the condition of the soil wherever
the circus is booked in case of rain, and provide in advance for such
a contingency. The circus is a fair-weather show and the management
must have a definite knowledge of wet and dry seasons, to avoid
encountering, so far as human foresight is possible, unpropitious
meteorological conditions.
Public-domain text, read in full here on John Shaqi.
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