The pleasure is reciprocal--self-evident for the gentleman, and frequently for the lady also. In cases where the gentleman is something less than that, the lady still has the pleasure of pecuniary profit. This is not a matter to be taken lightly in an era in which the United States is regarded as the last stronghold of capitalism--and the "money-incentive" is recognized as one of our chief Ideals. There are, it is true, certain nigglers who claim that, since the prostitute lends her person to an act from which she may receive no particular direct pleasure (owing to surfeit or to disinterest) the profession itself is immoral--a violation of that American Ideal which regards sexual relations as permissible only for the Consummation of Romantic Love. Let all such note, then, that fully half the wives in the land report that they seldom or never enjoy consummation, and rarely even intense pleasure, in their relations with their husbands. Must we say all these wives are therefore prostituting themselves? A similar question may be asked of those who are finicky about the straight cash aspect of professional cohabitation. Our magazine fiction, radio, motion pictures, and other media are engaged in a uniform campaign to indoctrinate Miss America with the theory that her best possible operation in life is to marry a man with millions, or with wealth in his background, with a good income, or--minimally--good prospects. Hardly one heroine of these legends in a thousand marries an oaf manifestly doomed to poverty. Money is an American Ideal--and the plain inference to be drawn from our legends is that sexual desirability occurs for the acquisition of money. The nation is elaborately stratified according to the amount of money obtained by each young woman upon marriage, or by other means. Of the girl who gets a rich husband we say (even though he has the manners of a gopher and the countenance of a quince), "Oh, well, she can own a convertible and sleep on percale." Advertising, of course, is wholly directed to this association of ideas: one never sees a homely girl displaying a fur coat or a roadster or even pop. With such massive duress visited upon her from every direction--with women marrying and divorcing wealthy men one after the other and remaining the while on elective lists of America's Leading Ladies--a girl cannot conceivably be criticized, on grounds logical or grounds emotional--for slightly short-cutting the standard technique and employing her fresh, gay, sex appeal to obtain the money directly, by a somewhat greater volume of relations at a lower net charge per unit. This is, after all, no more than the translation of another American Ideal--mass production--to a different field. One associates with these young ladies, then, for one's money's worth of fun, as I have said. But, lest the reader doubt Forbisher-Laroche (as I do in a sense, myself) I set below, at random, a few of the putative 1,505 other reasons: