Our business civilization : $b some aspects of American cultureAdams, James Truslow
General
Our business civilization : $b some aspects of American culture
Adams, James Truslow
National characteristics, American; United States -- Civilization -- 1918-1945; United States -- Social conditions -- 1918-1932
Just why having a garden-wall, speaking one’s native
tongue correctly, or being able to discriminate in matters of
art or literature should be the Gallic equivalent of “high
hat” would puzzle a Frenchman, but so it often is in the
land of the free. And no one knows his way about the land
of the free better than the business man. The pressure
may vary with his position and the kind of business he is
in, but in general he will soon discover that in any business
where personal contact is a factor, the people with whom
he deals and upon whose good will he has to lean will insist
upon his not being too different from themselves. In Greenwich
Village a man may wear a flowing tie and a Spanish
hat, but it would be suicidal for a bond broker. One has to
conform or one is lost. Our two most successful business
men are perhaps John D. Rockefeller and Henry Ford.
Rockefeller says it is a “religious duty” to make as much
money as you can, and Ford has informed us that “history
is bunk.” The one standard of success in business—and
perhaps its stark and easily grasped simplicity is what attracts
many Americans—is the amount of money you make[Pg 213]
from it. There are no foolish nuances. Most Americans
are business men. Whatever ideals they may have had in
college, and to a considerable extent whatever manners they
may have inherited or acquired, they begin to shed, unless
their niche is an unusually sheltered one, when the real
nature of the excoriating modern business competition dawns
upon them. Little by little as they “learn the game” they
conform to their customers or associates.
VI
Public-domain text, read in full here on John Shaqi.
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