Our business civilization : $b some aspects of American culture — John Shaqi
Our business civilization : $b some aspects of American cultureAdams, James Truslow
General
Our business civilization : $b some aspects of American culture
Adams, James Truslow
National characteristics, American; United States -- Civilization -- 1918-1945; United States -- Social conditions -- 1918-1932
Another profession, architecture, is beginning to feel the
influence of the dominance of business. We have good architects
in America—none better—but business does not give
them their chance. Buildings are built to sell, and, being
built on borrowed money on speculation, must be sold as
quickly as possible. No chances can be taken on not pleasing
the taste of the public. Moreover, in buildings every inch
of space must be made to bring in rent. In every direction
the architect’s hands are tied. In many cases, partly from[Pg 27]
the spread of the business ideal of life and partly perhaps
from despair, the architect has come to adopt the attitude
expressed by one of the well-known ones recently. “As an
architect,” he writes, “I am really just a manufacturer of a
commodity known as building space, and my job, as I see
it, is to make as attractive a package as is physically or
æsthetically possible for me in view of all the conditions
imposed.” The consequence is that in architectural experiment
America is falling so rapidly behind countries like
Denmark, Holland, Germany, Austria, and even Russia,
that after studying the new buildings, particularly the private
houses in those countries, returning to America is almost
like going back to the early Victorian age. I have not been
to Russia, but the noted French architect Le Corbusier has
recently gone there to investigate the new buildings and he
reports of the Muscovites that “their works are a splendid
outburst of lyrical poetry. They are poets in steel and
glass.” The picture of the new “Palace of Industry” at
Charkov certainly goes far to confirm this opinion. Much
of the new architecture I have seen and the marvellously
interesting new bloom everywhere in the countries which I
have named makes the American revamping of the English,
Colonial, and Spanish types seem to belong to a past world.
Plagiarism is a confession of sterility. Of all the new movement
and the new method of living it entails, the American
public is almost totally ignorant. The business man with
an eye solely to an immediate profit, and the architect who
considers himself a business man, “just a manufacturer of
a commodity known as building space,” are not likely to
carry America far on any new road.
[Pg 28]
IV
Public-domain text, read in full here on John Shaqi.
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