Our business civilization : $b some aspects of American cultureAdams, James Truslow
General
Our business civilization : $b some aspects of American culture
Adams, James Truslow
National characteristics, American; United States -- Civilization -- 1918-1945; United States -- Social conditions -- 1918-1932
Aside from narrowness of interests, the business man, from
the nature of his major occupation, is apt to have short
views and to distrust all others. It was once said, as superlative
praise, of the late J. P. Morgan, one of the most public
spirited and far-sighted business men we have had, that he
“thought in ten-year periods.” Most business men think—and[Pg 20]
do well to do so as business men—in one or two-year
periods; the business man cares nothing for the tendency
of what he is doing. This has been emphasized in the
American business man by the vast extent of the natural
resources with which he has had to deal and the recuperative
powers of an active people in a half-settled continent. If,
as he did in the northern Mississippi Valley, he can make
his personal profit by ripping the forests off the face of half
a dozen states in a decade, he is content to let those who
come later look after themselves.
Nor is he any more solicitous about the social results of
his activities. Obviously, what interests the business man
as a business man is a free hand to gather wealth as quickly
as may be, combined with a guarantee that society shall
protect him in that wealth once he has gathered it. He may
steal the water resources of a dozen states but, once they are
stolen, he is a defender of the Constitution and the sanctity
of contract. It is not hard to understand why the United
States is the most radical country in the world in its business
methods and the most conservative in its political!
Preoccupation with profit, again, tends to make a business
man, as business man, blind to the æsthetic quality in life.
A beautiful bit of scenery, such as Montauk Point, is for
him merely a good site for a real-estate development; a
waterfall is merely water-power. America’s most successful
business man, Mr. Ford, while rolling up millions by the
hundreds in profits, was content to turn out what was,
perhaps, the ugliest car on the market. It was only when
his profits were threatened that he turned to the consideration
of beauty, and he would not have done so had it not
promised profit. No sane business man in charge of a large[Pg 21]
business would do so. It is much the same with the cultivation
of the business man’s mind. Time is money, and anything
which takes time and does not give business results
is waste. But if you tell him that if he shows an interest
in Keats he can probably land Smith’s account—Smith being
a queer, moony guy—or that if he will go to hear the “Rheingold”
he can make a hit with that chap he has long been
after, the effect will be magical. Innumerable advertisements
of books or teaching of foreign languages will easily
illustrate what I mean.
Public-domain text, read in full here on John Shaqi.
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