ALWAYS BEFORE THE PUBLIC, while the daily paper is old in one day, and the weekly in seven, the magazine is fresh and new for a month, after which it is frequently kept for years, and finally in a bound volume, takes its place among the standard works on the library shelf. It is seldom, or never, that the magazine finds itself consigned to the waste basket. We clip the following from the _Boston Herald_ of June 4th: DOES ADVERTISING PAY? The proprietors of a household article recently informed the publishers of a well-known monthly magazine of large circulation that the insertion of a small advertisement twice in the pages of their magazine had brought in more than eight thousand inquiries. And yet some people are still wondering if newspaper and magazine advertising pays? ADVERTISING RATES. ORDINARY PAGES. Whole Page, one time $75.00 Half Page, one time 40.00 Quarter Page, one time 25.00 One Inch in Column (14 lines Agate) 6.00 Per Line (Agate) .50 SPECIAL PAGES. { Whole $125.00 Fourth Cover Page, or Page { Half 65.00 facing Reading Matter { Quarter 35.00 Third Cover Page or Page { Whole 100.00 facing either Second or { Half 55.00 Third Cover Pages { Quarter 30.00 Page facing back of { Whole 90.00 Frontispiece, { Half 50.00 { Quarter 27.50 For advertisements to be continued three months or longer, a _special_ estimate will be furnished on application. To insure a good position in our next issue, copy should be in our hands by the 28th of the _present_ month. The right is reserved to decline any advertisement that we may consider to be objectionable. Correspondence solicited, advertisements prepared, estimates furnished, and all enquiries cheerfully answered by GEORGE A. FOXCROFT, Advertising Manager, =No. 36 Bromfield Street, Boston, Mass.= [Illustration: ESTABLISHED IN 1806 COLGATE & CO'S CASHMERE BOUQUET PERFUME COLGATE & CO'S CASHMERE BOUQUET PERFUME Without a sprinkling, so to speak, of some delicate perfume no lady's toilet is complete. Colgate & Co's "Cashmere Bouquet" perfume is one of the sweetest, most lasting and satisfactory of all. Observe the name and trade mark of Colgate & Co., on each bottle which assure purchasers of Superior and Uniform quality.] [Illustration] [Illustration] OUR LITTLE ONES July, 1885 Vol. V. Copyright, 1885, by Russell Publishing Company. No. 9. A PICTURE.