It has been a number of years now since the last of these excursions was
operated. The people who used to ride on them do not go to New York any
more, unless perhaps by automobile once in four or five years. Their
traffic is lost to the railroad to-day. When they contemplate the regular
rates--twelve to fifteen dollars in each direction, in addition to $3.75
for a lower berth each way--and put them alongside of that famous old
round-rate trip of but $7, they decide that it is easier to stay at home
or wait until Uncle John buys his new flivver and then run down with him.
When the Interstate Commerce Commission, yielding to certain influences
both within and without it, put up the passenger-rates, it felt gleefully
that it had done a very clever thing. Never before had it shown so
pathetically its lack of real vision in the railroad question. Freight
traffic--not always, but to a large extent--must move, no matter what the
rate. But passenger traffic is a temperamental and a whimsical
thing--never more so than in this golden age of the automobile. You may
lead it to water but you cannot make it drink. You may put up the rates
but you cannot make people ride. For a correct answer ask the executives
of the New England roads who have been so steadily clamoring for
passenger-rate advances. Already I have referred to a 23 per cent. loss in
passenger traffic in 1921, as compared with 1920. It is impossible to
debit this entirely to prevailing hard times. It comes in large measure
from hard feelings.
The national feeling of resentment against the present passenger advances
recently has found expression in the measure introduced in the United
States Senate for the restoration of the mileage-book (also touched upon
in an earlier chapter) as a low-priced inducer of travel at wholesale--a
measure which at this writing seems certain of passage--with its rate to
be fixed at three cents a mile or a trifle less. For once the Interstate
Commerce Commission missed its usual astuteness in trying to gage the
public demand.
Why not sell the mileage-book at a little lower cost than the railroad
mile at retail? Can I not buy two dozen pairs of shoes for less than
twenty-four times the cost of a single pair? And is it not good business
anyway for a railroad to try to get its existing patrons to ride more
miles as well as to gain brand-new patrons, along lines which I have
already suggested?
Public-domain text, read in full here on John Shaqi.
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