But what was the New Haven doing to gain new business? Was it advertising?
Was it improving the intensive details of its service? Was it trying to
induce people to go in odd hours upon its trains? Not a bit of any of
these. It was reducing trains. It controls the night boats upon the
Sound--and operates these upon the same schedules upon which they were
operated more than fifty years ago, save as they gradually are being
permitted to die of dry-rot and so are eliminated. For at least a quarter
of a century not one improvement has been made in the operation of the
Fall River Line. And even when the press of midsummer traffic forces a
double service in each direction each night no one in the management has
the initiative to suggest "staggering" the schedules so as to give any
diversity of service whatsoever.
I should be the last to suggest that the New Haven make a low rate from
New York or Boston for the Yale-Harvard or the Yale-Princeton games. It
would be the height of absurdity to lower the rates when the traffic at
full standard rates rises to a tidal wave which demands the full operating
resources of the property for its handling; and that it always is well
handled does credit to the New Haven's potential powers of operation. Yet
there are times when it might well afford to make an attractive
excursion-rate between New York and Boston. Some of its existing trains
between these two cities move at awkward hours and with an incredible
slowness. They naturally are not crowded trains. An occasional attractive
rate upon these trains alone might, and probably would, result in filling
them to their capacity, while the people that traveled upon them would
not in any large measure be those that ordinarily travel at the regular
rates. The success for many years past of the Pennsylvania and the
Baltimore and Ohio in operating week-end excursions between New York,
Philadelphia, Baltimore, and Washington ought to have been of some
educational value to the New Haven, but apparently it was not.
I have no grudge against the New Haven. On the contrary, I have naught but
sympathy for a railroad which earns upwards of $60,000,000 a year from its
passenger traffic alone and yet shows so little knowledge of fundamental
merchandising principles. Yet it is all too typical of many of its
fellows. In my boyhood days in northern New York the annual event of the
autumn was the big excursion to New York City. It ran at half-price and in
crowded passenger-cars--parlor-cars, sleeping-cars, and coaches by the
dozens. It attracted people who never went to the big city on the regular
trains and at regular prices.
Public-domain text, read in full here on John Shaqi.
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